Readership research: Newspapers

 

Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004. This provides estimates of how the readership of individual publications build o ...

Caroline Vogt, of News International , describes The Reader Need.States project – a project designed to look at the role of UK newspapers in readers’ lives. It discovered that different reading occas ...

Taking the guesswork out of advertising audience measurements has been the wish of advertisers, media buyers and newspaper executives for many years. Most of the time the measurements have been conduc ...

This article concentrates on women readership of Australian newspapers. The authors asserts that women have a stronger relationship with newspapers than they have with magazines. In spite of this news ...

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday. With new data-collec ...

This article introduces a study of the regional press published by the Newspaper Society. It consists of 9,000 interviews and examines the role of regional newspapers as part of mixed media schedules ...

This paper describes a newspaper study carried out for the Swedish Newspaper Association using short message service (SMS) interviews with a panel of mobile phone users. It was instigated following d ...

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day. Subscription newspapers say that readership does not fluctuate significantly o ...

The Newspaper Society has carried out research to;- demonstrate the advertising effectiveness of the regional press; demonstrate its effectiveness in mixed media schedules; explore the cost effectiven ...

This paper examines techniques used to research newspapers. It notes that whilst the medium is diverse and complex, the characteristics of newspaper ads and advertising practice remains broadly const ...

Trust is increasingly important in a consumer-empowered world, so advertisers should thank heaven for the trust people have in newspapers, argues Neil Sharman. Consumers biggest problems are not pric ...

According to a recent Future Foundations report entitled 'The Renaissance of Regional Nations' the regional press plays an ever more important role in local identification and local living. The repor ...

Fragmented media need focused research. One in a series of articles on media research currencies, this one looks at replication, an old distortion in readership studies, and suggests in which areas th ...

The sizes of national newspaper and magazine audiences should be measured the same way. Current procedures used by the major U.S. audience research suppliers seriously and unfairly disadvantage the na ...

This paper describes the newspaper readership research carried out by Marketing Entrepreneur on behalf of the Argentinean daily morning paper 'Página 12'. Additionally, the market potential and editor ...

This paper describes the research dilemmas business titles have to face, with particular reference to the Financial Times. It shows how the Financial Times attempts to add value to the research it buy ...

Optimizing the layout of front pages becomes more and more important for daily newsstand papers in order to catch the buyers attention. Therefore a technique had to be developed, whose intended aim wa ...

A description of JICREG, the Joint Industry Committee for Regional Press Research. JICREG broke new ground by modelling readership data for the 60-70% of local newspapers which did not have it from ex ...

Describes a new `Readership of Saturday Newspapers' (RSN) survey. The results show that the readership and profiles of titles, duplication with weekday readership, and readers' interests all vary mark ...