Readership research: Newspaper sections

 

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press re ...

Since 1987 newspapers have increasingly produced separate sections, but not researched the readership of these. A survey sought to quantify the readership of the sections in the Daily Telegraph and th ...

Discusses newspaper section research. Includes brief account of the development of these since the early 1980s and reasons for interest in them; the concern for a `currency' for sections; Carat Resear ...

This paper describes the experimental work undertaken in the UK to develop a viable solution to the problem of measuring the readership of newspaper sections. It was determined that the readership cur ...

The author presents the findings of Sections 95, the weekend section readership research conducted for Express Newspapers, Leo Burnett and the COI.

In April's issue of Admap Guy Consterdine stated that, 'if the NRS and its subscribers cannot agree on a solution, one can anticipate that some frustrated but enterprising advertising agency, advertis ...

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate ...

Sections attract huge quantities of advertising expenditure, yet the NRS has no regular gauge of their audience. RSL, the NRS research contractor, recently outlined six possible solutions for measurin ...

The Danish Multi Media Index (DMMI) contains much information on all important media in Denmark. This paper describes the methods of measurements conducted for the different media as well as the very ...

Since advertisers are primarily interested in results SUMMO, the Dutch National Readership Survey organisation, decided that it would help maintain advertiser interest and support in the survey if the ...

The sectionalisation of national newspapers has grown exponentially. The demand for readership data for advertising planning purposes can no longer be ignored. Quite a lot of work is going on, but the ...

Beginning with the dilemma posed by all those changing newspaper sections, this article presents valuable new knowledge about newspaper readers' topic interests and preferences. The data are in part u ...