Readership research: Magazines

 

When an advertiser looks at a media flighting plan, it would be reasonable to expect that they could identify a specific the point in time at which their selected media delivers their brand communicat ...

This paper examines the issues surrounding the effectiveness of magazine advertising. As the market has grown and fragmented, and publications have begun to increase in size, it has become increasingl ...

Jack Kliger, president and CEO of Hachette Filipacchi Media US, is a passionate believer in the future of magazines. In this article he considers the problems and opportunities facing the industry and ...

Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004. This provides estimates of how the readership of individual publications build o ...

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video- ...

The Association of Publishing Agencies (APA) researches how customer magazines work as a marketing channel. In this article, Hilary Weaver describes two studies that help explain the rise and continu ...

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines t ...

This best practice piece covers the magazine sector. Magazines, it asserts are the most fragmented of media sectors and have been seen, since the arrival of commercial TV, as a support medium. Magaz ...

The author argues that brands are increasingly suffering from 'attention deficit disorder' by their consumers. Advertisers recognise this as far as creative content is concerned - but not when it come ...

With increasingly more media choices, each capturing less time with oversolicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; adver ...

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an a ...

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting the ...

The author asks whether the present favourable move towards magazine advertising is a real trend, and concludes that it is. He offers three reasons why: - (1) there is clear and long standing evidenc ...

Responds to an article by Richard Jean (November 2001 CARF Newsletter) criticising Recent Reading as the method for measuring magazine readership. The RR method illustrated. Reasons why PMB adopted RR ...

PMB 2001 readership results for magazines in Canada are soaring, compared with the 2000 survey. This is ascribed to change in method from TTB (through-the-book) to RR (recent reading). Argues that RR ...

The most widely used sources for measuring radio and television audiences are Arbitron and Nielsen, respectively. Both these sources report data in total and with respect to key demographically define ...

Fragmented media need focused research. One in a series of articles on media research currencies, this one looks at replication, an old distortion in readership studies, and suggests in which areas th ...

With the tremendous growth in the number of magazine titles available today, there is an increasing demand from advertisers for more targeted and reliable data and for the measurement of smaller and s ...

Surveys the current state of magazine readership research in the US. Research has moved away from being a tool for publishers to sell against each other towards addressing the key business interests o ...

Syndicated readership numbers in the US are increasingly disbelieved, and unfitted for the current magazine publishing environment. Yet good quality research is increasingly needed. Syndicated, databa ...

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazi ...

Media research on magazines has evolved in terms of mapping out reading publics and their socioeconomic characteristics. The information available today revolves around 'who' and 'how many people' rea ...

Discusses whether traditional readership research methods can be translated to electronic (Internet) publications. Reasons why this is impossible, because of the way people use the Internet, are detai ...

This article looks at some trade magazine penetration data and considers factors differentiating the professions and skilled trades in terms of their readership patterns. It is dangerous to underestim ...

This paper describes the second First Read Yesterday (FRY) experiment carried out by CESP. Conducted over the period 1991/92 the project was not intended to be an audience measurement survey, but a t ...

The use of a six-month screen for magazines and a seven-day screen for daily newspaper audience measurement is biased against the national newspapers.

Argues that it is better not to adjust readership estimates when there are drops in the readership or circulation figures. Refers to a special analysis of several years of observations to show a) that ...

This paper describes a controlled experiment which showed that a Print plus Television schedule significantly out-sold a Television only one. It is thus similar to many of the case histories brought ...

The fusion development work is being undertaken jointly by the two publishing companies Axel Springer and Heinrich Bauer, in cooperation with two private TV stations SAT.1 and PRO-7. The fusion proce ...