Readership research: Business readership: BMRC, EBRS...

 

Jakarta has experienced huge gains in urban and economic development over the last ten years. The 'megacity' now houses a substantial and affluent middle class with lifestyles in line with those of th ...

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the ...

Comparison between the two methods of readership research used in the US: Through the Book (TTB) as used by SMRB, and Recent Reading (RR) as used by MRI. The article looks again at the ARF Comparabili ...

The second of two articles about the recently published BMRC 1990 (the principal UK press planning tool for reaching business readers). The author summarises the findings, and uses 1973 and 1980 data ...

The BMRC is the UK's main planning tool for reaching businessman readers, one of the most lucrative, and elusive, target groups. The new 1990 BMRC covers a much increased universe; this is partly due ...

After examining the historical background which led to the Pan European Survey of readership (PES), the author identifies the need for a broader survey, but believes that this is unlikely to be forthc ...

A summary of some of the main readership research problems. The article first describes and illustrates replicated and parallel readership and the source of the errors these generate (as developed in ...