Radio: In specific countries

 

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather ...

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process ...

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children’s radio con ...

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom. There has also been an increase in station choice with the l ...

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users). Res ...

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The s ...

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron’s Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and ...

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocon ...

Discusses the attitudinal trends that may occur during the next ten years, based on a research project using the technique of Future Panels (described). It is argued that we are living now in a new cl ...

By returning to the sample of Canadians who filled out a BBM radio diary BBM Canada was able to bring an extensive product and customer behavior database combined with BBM’s radio ratings to desktops ...

This paper briefly reviews some of the research upon which most radio planning models are based and considers the relative impact of position in break and “low clutter airtime” against the more tradit ...

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodolog ...

Taylor Nelson Sofres has an in-house tool, the ‘Conversion Model’, which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio m ...

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be red ...

This paper describes a recently completed project at Verizon Wireless that addresses the problem of customer attrition (churn). Outstanding results have been accomplished by combining Data Mining tech ...

Describes the Scottish Radio Listener Survey, conducted by RSGB Media for Scottish Radio Holdings (1996-7), designed to provide segmentation, media use and targeting data. The need for the survey, its ...

This article provides a comprehensive review of commercial radio in the USA in the year 2000. The authors comment on recent changes, and opportunities for advertisers in the future.

While the US advertising boom continues cable is the fastest growing medium but radio on both sides of the Atlantic is prospering.

A recent RAJAR analysis of internet users show that respondent ...

This paper concerns a new approach to both radio audience behavior and its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology, yet radio l ...

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys, audience panels, consumer panels, etc.). It analyses the new rad ...

The following paper demonstrates how applied research conducted with public radio listeners was used to expand listener appeal and increase funding opportunities for a leading public radio station in ...

The media industry has been among the fastest growing in the US over the last 20 years as new media has emerged while traditional media continues to thrive. Advertisers can target their messages more ...

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

An assessment of the Arbitron Personal Portable Meter (PPM), one of the three current major competitors in the race to develop an audio meter (the radio equivalent to the peoplemeter in TV). The syste ...

The process of setting memorization on radio sets is mainly a personal act, and seems to be done for a long time, as few people - generally male and young - renew it often. The choice of stations refl ...

The changes to the Australian Broadcasting Services Act in the mid-1990s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking ad ...

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accura ...

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BBM has recruited participants for its radio ratings surveys using a sample fram ...

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly cha ...