Media research: In specific countries, population gr...

 

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study. It provides an example of how it is possible to ef ...

Until today, the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed. In Cyprus the first ongoing, single source, ele ...

UK media and marketers have been slow to react to the growing ethnic population in the UK. No representative measurement exists on any media currency, and few advertisers address this audience and eth ...

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using t ...

The 'audiometer'*, a generic term perhaps preferable to 'radiometer' given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the ...

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the ...

Why is it so self evident that the US e-commerce retail model will sweep through Europe when so many aspects of markets differ from one continent to another ? Rather than aiming to eliminate visits t ...

This paper sets out to review a number of important issues in advertising and media in Asia. The introduction is taken up with describing some changes in marketing and advertising practise in Asia ove ...

This paper concerns the planning, execution and communication of the results of Turkey's first 'industry' readership survey. Three sets of problems needed to be resolved. First, Turkish media compet ...

Describes how Millward Brown in the US have compensated for the relative lack of media consumption data (as compared to the UK) by adding media consumption questions to ad tracking surveys. The includ ...

How important are pictures and illustrations in print media advertising of hospitals ? This German study tests a series of hypotheses relating to the noting of various combinations of text and illus ...

A summary of media research facilities in the Asia-Pacific region, the world's most rapidly developing advertising marketplace. The author starts by listing eight criteria by which any media research ...

Jakarta has experienced huge gains in urban and economic development over the last ten years. The 'megacity' now houses a substantial and affluent middle class with lifestyles in line with those of th ...

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the ...

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Phil ...

The article explains how the lack of standardised pan-European cable and satellite audience research has made life difficult for media owners and advertisers, and the reasons why such difficulties per ...

In an article originally written in February, Guy Cranswick considers the complex issues surrounding harmonisation of research in Europe. Some partial harmonisation has been achieved through the sprea ...

The Danish Multi Media Index (DMMI) contains much information on all important media in Denmark. This paper describes the methods of measurements conducted for the different media as well as the very ...

This paper describes the transformation of the Danish NRS from a study primarily concerned with print to a comprehensive marketing information system capable of meeting the needs of all parties in the ...

The author spells out the difficulties in the way of achieving common standards of media comparison across frontiers in Europe. The obstacles are not technical, but related to the nature of the media ...

Discusses a recent EAAA White Paper: 'One Europe - One Media Currency', presented at the EAAA congress in May 1991. The paper spells out a common approach to the problem of harmonising press and TV au ...

A year after the wall came down, the article looks at broadcast media, and media research, across both Germanys. East Germans are found to be high consumers of all media, especially radio. Some reshuf ...

Media specialists and clubs are increasing their share of TV buying all over Europe, and having to invest increasingly in research and development to combat serious problems with the research data; th ...

Media research requires survey data which covers the appropriate universe, has an adequate sample size, is representative (with a sufficient response rate), and has meaningful questions. In addition, ...

A review by the convenor of some of the papers from the ESOMAR Seminar on media research in Madrid, April 1988. Points discussed: readership research by telephone as conducted in the Netherlands (Summ ...

This article outlines some of the shortcomings of the various research systems currently in use, looking separately at TV, the press and radio. Cost problems and the politics of the Joint Industry Com ...