Secondary research sources: SUMMO

 

Previous pageNext pagePage 1 of 1

all[2]papers[2]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Paper
1.
Media research: what advertisers really want
C Tchaoussoglou and M C Appel, FIPP Abstracts
Since advertisers are primarily interested in results SUMMO, the Dutch National Readership Survey organisation, decided that it would help maintain advertiser interest and support in the survey if the ...

Summary | Full Text | More Like This
Read: 3 times
Paper
2.
Additional media planning tools: TV measurement in SummoScanner
M Appel, FIPP Abstracts
Since January 1991 the Dutch single-source multi-media survey, SummoScanner has been enhanced with specific TV viewing data, based on yesterday viewing. This data is not intended to compete with the ...

Summary | Full Text | More Like This
Read: 2 times


1 Page:








WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData