Secondary research sources: Business readership (BMR...

 

Jakarta has experienced huge gains in urban and economic development over the last ten years. The 'megacity' now houses a substantial and affluent middle class with lifestyles in line with those of th ...

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the ...

This paper examines circulations and readerships for 170 UK magazines over the period 1981-1991 and found that there is no simple relationship. For the average magazine it was found that there was a ...

The purpose of this paper was to examine factors which could be associated with changes with magazine readership levels, so as to ascertain if such changes could be predicted. The factors covered by ...

Since 1986 it had been DMB&B's policy to calculate a readers per copy figure from the latest available readership estimate and to relate this figure to a more recent circulation level in order to proj ...

The French press is easily the most complicated in Europe. The author lucidly interprets a tough-minded people and their printed media for the benefit of businessmen who have to deal with either. Afte ...

The second of two articles about the recently published BMRC 1990 (the principal UK press planning tool for reaching business readers). The author summarises the findings, and uses 1973 and 1980 data ...

The BMRC is the UK's main planning tool for reaching businessman readers, one of the most lucrative, and elusive, target groups. The new 1990 BMRC covers a much increased universe; this is partly due ...

The retiring director of JICNARS comments on its performance and proposes some changes. He ranges widely over what JICNARS has delivered over the years, the criticisms (some justified, some not) which ...

Discusses the expenditure by advertising agencies on press media research and the NRS. Over the past ten years, the share of revenue to the NRS from agencies has increased while that from publishers h ...

An historical account of the development of the National Readership Survey in the mid-1950s, the surveys which preceded it, and the foundation of JICNARS (not until 1968). The author (who has been inv ...

A review of the major 'JICs' existing in continental Europe, suggesting that the various difficulties they have faced do not provide evidence that the system has outlived its usefulness. Alternative r ...

The article begins by touching on the difficulties of interpreting NRS readership data when it is wildly out of line with circulation changes. This damages confidence in the readership currency, and m ...

The article reviews the recent report by Guy Consterdine Associates, which summarises NRS readership data from 1956 to 1986. As a record of readership data for individual titles, the population univer ...

Now that the National Readership Survey collects information not only on readership within the issue period but also `yesterday' readership, it is possible to estimate numbers of `reading days', which ...