Questioning techniques: Visual stimuli

 

This paper discusses the launch campaign for the television channel 'More4'. The channel's main target audience was upmarket Channel 4 viewers (ABC1, 35-54), and the advertising objectives were to cre ...

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dub ...

Children’s drawings, followed up by in-depth interviews with same children (aged 6-12), were used to explore attitudes to material possessions, in particular in terms of their social meaning and symbo ...

This paper describes a pilot study examining the use of facial stimuli in both qualitative and sensory research The study looked at the use of photographs and Smiley Face scales across 3 cultural gro ...