Questioning techniques: Questionnaire design

 

Three versions of a question for establishing the age of respondents were tested in two surveys. All three questions had very low non-response rates; however, asking 'How old are you?' in a mail surve ...

In this paper, Pete Cape, Jackie Lorch and Linda Piekarski, Survey Sampling International, argue that questionnaire design is of integral importance in online research, often to a greater extent than ...

This paper, by Lex van Meurs and Liesbeth Nekkers, Intomart GfK, and Robert Ossenbrugg, ProCression, is based on the findings of 100 online questionnaires. It provides a number of indicators to help i ...

Everyone wants to know 'why' consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know 'why'. This paper looks at alternatives to ' ...

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are ...

It is generally assumed that personalising mail survey covering letters increases the response to mail surveys. However, most of the studies that support this assumption were conducted in the 1970s, w ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

This paper outlines the results from an experiment examining response order effects with visually presented lists. In particular it examines the implications of the practical response adopted by most ...

This paper examines the effect of alternative scale formats on reporting the nature and extent of attitudes toward grocery supermarkets on bipolar semantic differential measurement scales. A tradition ...

This article examines recent changes in the two major components of nonresponse: inaccessibility of potential respondents and unwillingness of potential respondents to participate in an interview. It ...

Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in ...

In this rapidly globalising world economy, cross-cultural research and knowledge about how consumers in different countries perceive television advertising is particularly relevant and important. If c ...

Peter Fiddick has taken a triple whammy leap into the 21st century - upgraded the cable television service to digital, ditched main BT phone in favour of cable and signed up for broadband internet lin ...

Traditional tracking research, in which informants are asked whether they have seen advertising recently on TV, in the press, on posters etc., cannot cope with the proliferation of new media. Millward ...

This paper discusses the issue of respondent burnout on the Internet and makes suggestions for preventing it. At the moment, the Internet seems a plentiful and inexpensive source of respondents, much ...

This paper describes the results of a controlled experiment comparing three possible Web-based versions of the Computer Industry Media Study (CIMS(tm)) questionnaire with the paper version now in use. ...

Discusses the challenges of moving to the Internet as a research vehicle, and argues that many of the issues come back to some traditional research debates. Reviews tend to gloss over some of the diff ...

Examines issues relating to interview response rates: questionnaire design, respondent involvement, use of technology, incentives and ease of questionnaire administration. Illustrated from development ...

More and more, survey data are collected by means of computer-assisted interview (CAI) systems. The expanding capacities of computer hardware and software have made it possible to develop very large a ...

When devising survey questionnaires it is often useful to reuse questions and other questionnaire objects from previous, similar surveys. The notion of reuse leads us to consider the creation of searc ...

This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to ...

Web surveys are now an established part of market research. However one area that has not been closely studied is the behaviour of respondents in terms of their interaction with the questionnaire. Web ...

Self-selected surveys on the Web are extremely cost-attractive, however, they lack a valid statistical inference. Similar to quota samples, it is only the empirical validation that can give them some ...

For the sake of consistency across markets in today's global environment, are we as researchers becoming insensitive to the subtle variations that exist in respondents' understanding and processing of ...

The questionnaire survey is a primary tool in market research. However, there are many psychologically related issues and limitations which may not always be considered. This paper brings these issues ...

This paper was based on findings from a research programme, funded by the ESRC and instituted at the Survey Methods Centre at SCPR under the directorship of the late Professor Gerald Hoinville. Buildi ...

The results of modern psychology on various aspects of memory - recognition, retention and recall - are all of interest but of varied practical use to market researchers. The problem of respondent mem ...

Two experiments were conducted refining the results found in previous studies about the effects of positively and negatively worded statements used in marketing research under conditions of high versu ...

Illustration of how easy it is to design a bad market research questionnaire, especially for a postal survey - inspired by a dreadful example from Helena Rubinstein.