Questioning techniques: Elicitation methods, reperto...

 

A new consumer research tool is proposed for eliciting consumer responses from unstructured data, such as narratives. The grounded theory approach is adopted to guide the process of data collection an ...

This paper examines a variety of examples of repertory grid research to assess how and why the technique is used. In particular, the authors focus on the strengths and weaknesses of using the repertor ...

In this short article, Omar Mahmoud condemns the current market research dependence on standardisation, outsourcing and blame avoidance. He advocates a more imaginative approach to behavioural studies ...

Although improvements in traditional quantitative and qualitative research techniques have enhanced our ability to collect timely, valid, and reliable data, and to analyze these data with greater insi ...

This brief article discusses the role of the moderator in qualitative research, and the techniques (of questioning, mood-setting etc) and approach that can maximise the validity and usefulness of the ...

The paper analyses patterns of consent and consent bias in the context of a large general household survey, including issues that arise with multiple consent questions. Biases are observed with, for e ...

This article discusses the importance of questions and how they are asked, with particular reference to qualitative research. The importance of the question-and-answer format to all human dialogue, in ...

Survey organisations attempt to ‘convert’ sample members who refuse to take part in a survey, to reduce non-response bias, though this can be expensive. The paper uses data from the British Household ...

Researchers and clients sometimes focus excessive attention on research objectives as opposed to their impact on business decisions. Business and research objectives differ, which can lead to companie ...

The paper explores the relationship between the day of the week on which a respondent is interviewed and their self-reported job satisfaction, using data from the British Household Panel Survey. Evide ...

The authors suggest that the group process appears to have considerable influence on the consensus view expressed in focus groups, which may not be representative of respondents’ individual views. Gro ...

Self-censorship in this context is defined as the withholding of opinion around an audience perceived to disagree with that opinion. The authors’ eight-item self-report scale was tested in research an ...

This brief paper suggests that advantages can be gained in qualitative research from a process of ‘pacing and leading’, a means of allowing the respondents to set the initial pace of the discussion, w ...

Examines some of the applications of repertory grid theory and technique to qualitative market research. In particular, it shows how it can be used to explore five basic components of the network of s ...

This paper explores the Zaltman Metaphor Elicitation Technique (ZMET) which combines verbal and non-verbal communication methods, including elements of semiotics, in eliciting customers' thoughts and ...