Project planning and management: Sampling and statis...

 

Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampl ...

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans. In ...

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed. An ...

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike. The paper discusses the r ...

While many in marketing research have probably heard something about ‘Bayesian analysis’, chances are they are not quite sure what it is or what, if anything, would make them want to use it. This pape ...

For convenience and to save on fieldwork costs, many random samples involve an element of clustering. This paper seeks to explain how clustering of a sample can have a detrimental effect on its statis ...

Argues that quality standard schemes such as IQCS and MRQSA, widely seen as final rubber stamps of quality, often conceal weaknesses in research practice which, if known to clients, would cast serious ...

Since the publication of Churchill’s (1979) paper in which he proposed a ‘paradigm’ for the construction of multi-item scales, scholars have developed a considerable number of such scales designed to ...

The research methodologies engineered around the structured, homogenous post-war societies of the 1950s have been losing their relevance and predictive power over the past 40 years as society becomes ...

Discusses the theoretical and practical benefits for market research of Bayesian analysis. Bayesian analysis has always been considered challenging, because it requires integration over what are often ...

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses. Whilst technically this may be true, we need to und ...

This paper argues that in considering survey results, researchers need to be more sensitive to the impact of place and demography on responses. By looking at what one might expect for a given type of ...

Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

The ecological fallacy, the drawing of inferences about individuals based on aggregate level data, was discovered over 50 years ago but is still present in a surprising number of commonly employed mar ...

Media fragmentation is leading to smaller, or invisible, audiences being recorded. In this article, Pete Doe, technical director of RSMB Television Research Ltd, examines some of the issues surroundi ...

The objective of this paper is to make the readers aware of the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six ...

In this rapidly globalising world economy, cross-cultural research and knowledge about how consumers in different countries perceive television advertising is particularly relevant and important. If c ...

Despite continuing advances in statistical methods, problems in scalar measures persist. This paper reports the findings on a review of marketing scale batteries developed since the publication of Chu ...

This quantitative study of 802 survey responders and non-responders from around the world examines the general public's acceptance of survey research. Key findings include: the importance of incentivi ...

As an increasing number of older adults return to college, the debate over using students as research subjects must be reconsidered. This study explicitly compares the results of an advertising study ...

Despite comprehensive discussion in the literature on standardization versus localization of international advertising, the term standardization itself still needs clarification; especially the questi ...

Generation Y is regarded as the elusive new youth market, whose members are as resistant to advertising efforts as were members of Generation X before them. To investigate various factors that influen ...

This paper reports on the findings of a survey about attitudes now, and predictions for the future, regarding web advertising versus other media, with college students as the target. College students' ...

This manuscript examines whether the strength of ethnic identity influences black and white adolescents' responses to advertisements featuring models of different races. The researcher digitally manip ...

Describes a new analytical approach to building `what if' scenarios using customer satisfaction data collected through market research surveys. The types of data typically collected in such surveys, a ...

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ...

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences. The electronic technology and all aspects of the methodology fr ...

This paper summarizes the results of a large scale concept testing experiment aimed at gathering data regarding the key sampling issues surrounding online panels. Moving beyond the basic parallel test ...