Objectives: Social objectives

 

Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present pro ...

It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of s ...

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's des ...

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunde ...

This paper provides an indication of how specific types of analyses based on trend data can help to anticipate and reduce the uncertainty associated with the future. Specifically it describes how thi ...

Market researchers could have an equally important role as nurses, engineers journalists and teachers in contributing to solving global issues such as poverty, malnutrition and underdevelopment. This ...

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan. Violence, illiteracy in both urban and rural areas, segments of the population hostile ...

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europ ...

The Audit Commission is the most important regulator of local councils. As such, this body has considerable power to promote or discourage the use of public consultation in local government. This pape ...

In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

The latest Common Good research programme focuses on helping government departments communicate more effectively with older people. Over 65s are a growing demographic within the UK and the rest of Eur ...

Britain is more diverse than ever. In the ten years to 2001, 1.1 million migrants accounted for more than half of Britain’s population growth. The Department for Constitutional Aff airs (DCA) was esta ...

This paper describes a statistical methodology that can be deployed in order to conduct evidence-based scenario planning. Scenario-planning techniques have recently become widespread in strategic con ...

Describes a research project for the Department of Health and COI to explore the lives of marginalised teenagers and their attitudes to sex, condoms and teenage pregnancy. Includes: background statist ...

Monnier-McClure and Edleston of Green Light Research International explore the underlying medial, socio-economic and psychological factors behind the obesity epidemic in a useful summary of current th ...

Describes a research project for Scottish Executive on anti-social behaviour on buses, its occurrence, effects on others, and their attitudes to it, together with current and proposed measures to deal ...

Describes how the charity Age Concern worked with its subsidiary, Age Concern Research Services, to explore and map the self-image, prejudices and concerns of different age-groups within the populatio ...

Describes how a public sector charity organisation, ENCAMS (Environmental Campaigns) was turned round by innovative use of market research. Illustrates how with support from the top research can make ...

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior ...

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability. The central message and real world implications can be applied in business t ...

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their ...

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper show ...

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments hav ...

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action. Although this action has been thoroughly studied using marketing ...

This paper examines the concept of 'green marketing' from both an American and European viewpoint. The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and g ...

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the i ...

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government ( ...

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and s ...

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and nation ...

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics ...