International research: Use of technology

 

In the era of online data collection, online panels and panel portals are increasingly becoming the way by which marketing research is connecting with people across the globe. The need for good design ...

Over the years much has been written about cultural sensitivity in marketing. As manufacturers began offering products and services to the worldwide community, marketers struggled with building a sing ...

John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future. In his introduction he discusses the tr ...

International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and countr ...

This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry ...

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues. Based on a number of projects undertaken over recent years, ...

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by 'networking'. As decision-making gets pu ...

This paper describes an on-going project, which questions multi-national organisations with regard to their policy for employees on global assignments. Organisations were asked to participate by compl ...

This paper reviews the opportunities and challenges of using the Internet as a means for conducting surveys across multiple countries and multiple languages and concludes with three main conclusions. ...

This paper describes an experimental study into the validity and reliability of international qualitative market research through the Internet. Is it possible to generate valuable and valid qualitativ ...

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testin ...

Using Environics' global database resulting from its 1998 International Environmental Monitor survey (involving over 30,000 interviews across thirty countries representing 68% of the world's populatio ...

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends, including the detection of where new trends develop (in what circles, etc.); understan ...

This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision-oriented information. The authors first review the existing li ...

Group discussion (focus group) research can be very different in other countries from what is perceived as `normal' in the US. The paper explores these differences, resulting from cultural and histori ...

Although national and international research share similar problems, issues such as distance and cultural differences create particular difficulties for the latter. It is argued that new models of adv ...

International marketers need both better global and wide-area data for macro strategy and better-focused local information, reflecting the growing importance of `micro-markets' and niches. Case exampl ...

Describes how changes in the last 25 years have transformed British market research from a cottage industry to big business; the part technology has played in this (and will play even more in the futu ...

This paper describes an experimental study into the validity and reliability of international qualitative market research through the internet. Is it possible to generate valuable and valid qualitativ ...

Explores the ways in which firms are currently using the internet both to disseminate information and to facilitate relationship building. The later function is more closely associated with larger fir ...