International research: Management and methods

 

While researchers often employ deliberative methods to explore citizens' views at the national level, the potential for using deliberation in international research has gone relatively unexplored. The ...

The paper addresses the journey to global insights, acknowledging that simply having a global insight is not enough for building global brands. Having an insight is necessary but not sufficient! The i ...

The main technologies currently used bymarket research arethe telephone and, increasingly, the web. The growth of the latter and the continuing use of the former are both based on the assumption that ...

This paper shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its off ...

This paper assesses the opportunity of offshoring for the market research industry, and examines the benefits and risk involved in the execution of the various market research processes from the persp ...

Over many years, and in most parts of the world, socio-economic classification schemes have been deployed in order to segment populations into discrete groups that define the status of the individuals ...

This paper presents an outline and vision of the 'Globalized Commercial Model' and its application to the working relationship between North and Latin America within the context of the marketing resea ...

Researchers and end-users face several problems in understanding Latin American consumers because of their cultural diversity, and impact of this in terms of attitudes and behaviour. The same stimuli ...

The hypothesis of this paper is that current perceptions and practices on conducting market research in third world countries, and Africa specifically, are like putting a square peg into a deep, dark ...

Giles Lury, a partner at The HPI Research Group, argues for a new approach to international research. He writes that the early days of international research were characterised by a centralised appro ...

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions. At the same time, however, these new markets are characterized by diversity and complexity ...

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countri ...

Cultural sensitivity – understanding the differences that occur across the peoples who inhabit the global village –results in better research designs and better interpretation of results, and helps a ...

Over the years much has been written about cultural sensitivity in marketing. As manufacturers began offering products and services to the worldwide community, marketers struggled with building a sing ...

This paper briefly reviews the standard practices of benefit measurement and benefit segmentation and, along the way, points out their deficiencies, and then introduces the reader to Maximum Differenc ...

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to r ...

This article reports on a survey carried out in thirty markets on the subject of whether people are becoming more similar or more diverse. The author reports on globally accepted concerns ranging from ...

Chuck Young identifies the limitation of language as being one of the biggest barriers to building a global brand. He emphasises the importance of the visual elements when planning international adver ...

Although the use of market segmentation analysis is standard research practice in the United States and Europe, many researchers experience difficulty when applying the same methodology to research in ...

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of “choice-based conjoint” trade-off exercises can now incorporate d ...

Compagnie has set up a national and international network of youngsters (Mo'Trace) who collect information regarding youth culture and other cultural shifts in their environment. These 'tracers' provi ...

While the past several years have seen an increased number of academic studies on international advertising, our collective body of knowledge on the subject is not advancing as rapidly as it could be. ...

The author explains why truly global advertising is relatively limited and will be for some time. It shares some research findings to offer insight into which success factors are genuinely 'internati ...

International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and countr ...

Questionnaires are a frequently employed method of data collection and construct measurement in cross-cultural/cross-national marketing research. While offering many advantages, the use of questionnai ...

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets ...

This paper describes how an international research project using standard quota sampling methods was used as part of an epidemiological study investigating the relationships between cold weather and e ...

In global markets, marketing acts upon consumers with very different idiosyncrasies. Market research can play a major role in optimizing strategies, insofar as it helps understand the various meanings ...

This paper provides marketers and researchers with a greater understanding of response tendencies and the interpretation of market research across Latin American countries. It also considers cost trad ...

Using the emergence of postmodern consumer cultures as an example, the paper presents a socio-aesthetic market segmentation model that allows the identification of transnational consumer cultures (Soc ...