Objectives: Competitive intelligence

 

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy. It introduces d ...

The use of this methodology allows us to draw a performance chart of ourselves as well as of competitors, identifying the strong cores of services that are to be maintained, the weak cores that need t ...

Ever-increasing resources are being devoted to learning about customers. What do they want, how do they perceive us and our offer, how do we match up against the competition? Attendant pressures mount ...

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this ...

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market en ...

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis ...

This paper presents an overview of the global developments in competitive intelligence and discusses the development of business intelligence/ competitive intelligence in North America, contrasting th ...

Data, data everywhere, but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate ...

Against the background of European integration and globalisation of the aerospace industry, competitive intelligence receives new significance. More than ever before, good knowledge of one's competito ...

This paper seeks to make a contribution to the analysis phase of the 'intelligence cycle': the process of capturing, analysing and subsequently disseminating market and competitive intelligence. In th ...

In industrial markets, one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data, information and intelligence as a basis for knowledge. Co ...

If competitive intelligence professionals are to add value to organisational imperatives, intelligence must become a central component of users' decision-making processes. Competitive intelligence mus ...

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial ...

The focus of this paper is on the evolution of the research business system since the 1950s, as well as the development of competitive intelligence in the last decades. The purpose is to provide some ...

As organizations evolve from multi-domestic to transnational, they need to develop new ways of obtaining, sharing, and acting upon marketing information. The technological advances that led to the 'ma ...

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition, the need it fulfills, where it evolve ...

Researchers and clients sometimes focus excessive attention on research objectives as opposed to their impact on business decisions. Business and research objectives differ, which can lead to companie ...

Assessing online competition can be problematic because of the absence of tangible clues, and typical site traffic analysis does not offer a comparative perspective. Benchmarking competitive online pe ...