Industry issues: Respondent quality, conditioning, b...

 

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact o ...

Concerns about online research, which accounts for more than 40 per cent of all survey-related work in the US, continue to overshadow the global market research sector estimated to be worth $25bn in 2 ...

Increasing cost differentials between modes of data collection and countries are requiring users and practitioners to consider more cost-effective survey designs. Using a 'fitness for purpose' framewo ...

This paper, by Christoph Irmer, ODC Services and Bernd Wachter, Psyma Group, discusses the problem of checking whether a respondent is really the person who was invited by email to participate in a su ...

This case study describes the internal process of client-managed proprietary online panels. Based on the experiences within John Deere, the topics addressed in this paper include: the initial motivat ...

This paper By Kristof De Wulf and Sam Berteloot, of XL Online Panels, Belgium, discusses the question of whether or not the recruitment method for access panel members, as well as panel duplication (i ...

This paper, by Laetitia Sassinot-Uny and Andera Gadeib, of Dialego AG, Germany, discusses how best to measure the level of satisfaction of panelists, and then sets out a number of ways in which these ...

Discussions of online survey methods frequently invoke the label 'professional respondents', painting online survey panelists as mostly self-interested and incentive-maximising, and indifferent to res ...

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not ke ...

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability ...

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, ...

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006. The underlying methodology and the outcomes of the study will be pres ...

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike. The paper discusses the r ...

This paper addresses the representativeness of panellists who are in multiple panels as compared to those in one or a limited number of panels. In assessing data received from respondents on only one, ...

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates th ...

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that hig ...