Industry issues: Recruitment, employment, training

 

Research offers a creative, stimulating environment for people to build long-term careers, and so should be a magnet for graduates. This, however, is not always the case. This paper - written by three ...

In this article, Peter Mouncey, Editor of the International Journal of Market Research, and Roderick White, Editor of Admap, report on the MRS Conference 2008. They cover a broad range of themes, incl ...

This paper builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from designing research for projecta ...

This paper, based on podcasts with leaders past and present, examines what is generally defined as marking out a leader and how (if at all) the leaders that have shaped the research industry conform t ...

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. Its av ...

It is agreed that researchers need a broader skill set in order to cope with today's complex business environment. But the research industry has been slow to develop training for newcomers in these wi ...

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public. This paper explores the image of market and s ...

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets. The ...

In this Viewpoint piece, Rowland Lloyd responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick, where it was argu ...

In this Viewpoint piece, Bernice Hardie responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick. While agreeing w ...

In this Viewpoint piece, IJMR Executive Editorial Board member Gill Ereaut addresses some of the benefits to market research practitioners of writing pieces concerning their work for publication in jo ...

Historically, changes in the market research industry have been driven by the needs and wants of clients. During the 1990s, a huge number of mergers and acquisitions led to vast changes on the supply- ...

In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

he author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the futur ...

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the o ...

Innovation and differentiation are the buzzwords in any client organization, and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the ...

Discusses the value, as well as the problems, of allowing market research (and other) employees to take a sabbatical. In particular, raises the question whether it helps them to be more creative.

Market research training must form a part of marketers’ educational programmes if we want them to employ and value it when they gain the reins of power as their careers progress. But how to do so in a ...

John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future. In his introduction he discusses the tr ...

Matthew Hooper of the Marketing Communications Consultants Association discusses the need to retain talent and increase teaching within the marketing communications industry especially during times of ...

This article presents a strong case for the use of freelancers within the communications industry. The author makes it clear that freelancing is no longer an area for those who have experienced redun ...

Describes work undertaken as part of the graduate trainee scheme at BMRB International. Segmentation work was carried out on Youth TGI data (of some 4000 respondents). Six clusters were developed and ...

The paper will demonstrate how a unique organisational structure which has been created by and applied to The Leading Edge over the last 2 years can result in much higher levels of personal developmen ...

Suggests that the industry (i) needs to promote, monitor and reward creativity and move away from its 'market research' image, and (ii) needs 'champions' for creativity who can take a high-profile rol ...

Explores the need for research managers to continue broadening their skills and experience throughout their careers. Suggests that there are benefits to be gained from a manager having a personal deve ...

Explores the difficulties of qualitative advertising research in the context of the sometimes-problematic relationships between client, planner and researcher. Suggests that there must be a shared age ...

This paper takes as its starting point the view that it is no longer enough for market research simply to provide the data that is requested. It is now inextricably linked to business planning and mar ...

Discusses the need for coaching in market research agencies. Coaching, as distinct from formal training programmes, is a process for assisting individual executives to improve their learning continuou ...

Many organisations claimed to use the `balanced scorecard business model' to manage their business, but few in the UK have yet introduced the necessary integrated measurement systems. This paper shows ...

The author, from St Francis College NY, describes how business simulation programmes (for teaching business management and decision-taking) have been improved so that they now can provide both a more ...