Fieldwork, interviewers: Response rates, respondent ...

 

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Paper
1.
The usefulness of the Basic Question - procedure for determining nonresponse bias in substantive variables: a test of four telephone questionnaires
Henk van Goor and Annemiek van Goor, International Journal of Market Research, Vol. 49, No. 2, 2007, pp.221-236
The Basic Question Procedure (BQP) is a method for determining non-response bias. The BQP involves asking one basic question – that is, the question relating to the central substantive variable of the ...

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Read: 16 times
Paper
2.
The live or digital interviewer - a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Fred Bronner and Ton Kuijlen, International Journal of Market Research, Vol. 49, No. 2, 2007, pp.167-190
One of the core activities of market research is the collection of data by interviewing. Three developments have strongly influenced this activity: decreasing response rates, higher interviewing costs ...

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Read: 162 times
Paper
3.
The Value of Peer Research
Jaime Rose and Anna Pierce, Market Research Society, Annual Conference, 2006
In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

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Read: 22 times
Paper
4.
Reading and Writing: the forgotten 12 million
Jon Cohen, Market Research Society, Annual Conference, 2006
12 million adults across the UK have a reading age of 9 to 14. That’s the equivalent of being able to read the Sun. In other words, they can read and write, they just don’t read and write very well. P ...

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Read: 17 times
Paper
5.
Viewpoint - Quality control
Ben Page, International Journal of Market Research, Vol. 47, No. 4, 2005, pp.453-454
Argues that quality standard schemes such as IQCS and MRQSA, widely seen as final rubber stamps of quality, often conceal weaknesses in research practice which, if known to clients, would cast serious ...

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Read: 3 times
Paper
6.
The craftsmanship behind a quality panel
Leif Henrik Husom and Rune T. Eilertsen, ESOMAR, Conference on Panel Research, Budapest, April 2005
Today one can choose between several different software packages for management of web access panels. These software packages can be exellent tools, but building and maintaining a good panel is still ...

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Read: 12 times
Paper
7.
The effects of survey frequency on panelists' responses
Terrence Coen, Jacqueline Lorch and Linda Piekarski, ESOMAR, Conference on Panel Research, Budapest, April 2005
This paper addresses the impact of frequent responders on online panel research. Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequen ...

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Read: 16 times
Paper
8.
Online access panel and effects on response rates with different types of incentives
Boris von Heesen, ESOMAR, Conference on Panel Research, Budapest, April 2005
The paper describes the most important parameters that influence the response rate of an online access panel. It also includes the results of a comparative study which analyses the dependency of click ...

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Read: 28 times
Paper
9.
Conducting representative online research - a summary of five years of learnings
Mads Stenbjerre and Jens N. Laugesen, ESOMAR, Conference on Panel Research, Budapest, April 2005
Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling ...

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Read: 25 times
Paper
10.
Understanding the dynamics of quantity and quality of response in consumer online research
Michael Foley, Paul Oosterveld and Kyle Derr, ESOMAR, Conference on Panel Research, Budapest, April 2005
This paper explores the dynamics of online panel response behavior in terms of both quality and quantity. The result is a set of learnings on ways in which panel usage, management and recruitment can ...

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Read: 23 times
Paper
11.
An exploratory study of participation in online surveys using access panels - What are the profiles of non-participants? What are the influences of reminders and the time to respond?
Philippe Jourdan and Valérie Jourdan, ESOMAR, Conference on Panel Research, Budapest, April 2005
During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, adve ...

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Read: 18 times
Paper
12.
Panel proliferation and quality concerns
John Faasse, ESOMAR, Conference on Panel Research, Budapest, April 2005
One concern of research users is the possible ‘professionalisation’ of respondents. Respondents may participate in more than one access panel because they like filling out questionnaires, collecting r ...

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Read: 9 times
Paper
13.
Online = research nirvana?
Chris Stevens, Tara Jethwani and Delphine Renaud, ESOMAR, Conference on Panel Research, Budapest, April 2005
Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensur ...

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Read: 29 times
Paper
14.
Panel management and panel quality issues - understanding the online panellist
Pete Comley, ESOMAR, Conference on Panel Research, Budapest, April 2005
This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey ...

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Read: 21 times
Paper
15.
New ways of panel recruiting - counting on curiosity and interest, not on rewards
Jörg Otto Hellwig and Stefan Vosskötter, ESOMAR, Conference on Panel Research, Budapest, April 2005
This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey. The thesis is ...

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Read: 12 times
Paper
16.
Questionnaire length and fatigue effects - does size really matter?
Sandra Rathod and Andrea LaBruna, ESOMAR, Conference on Panel Research, Budapest, April 2005
Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and da ...

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Read: 15 times
Paper
17.
The effect of introductions on telephone survey participation rates
Zane Kearns, Susan Benson and Mike Brennan, International Journal of Market Research, Vol. 47, No. 1, 2005, pp.65-74
This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates. Four introduction elements were tested: an incentive (prize draw ...

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Read: 14 times
Paper
18.
Response effects in a survey about consumer behaviour
Vidal Diaz de Rada, International Journal of Market Research, Vol. 47, No. 1, 2005, pp.45-64
In this paper we examine the reasons why the non-use of mail surveys is so prevalent in research in Spain when so many researchers have stressed the low economic costs of this information-gathering me ...

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Read: 28 times
Paper
19.
Recruitment for online access panels
Anja Goritz, International Journal of Market Research, Vol. 46, No. 4, 2004, pp.411-425
This paper describes a German study which compared eight ways of recruiting members for an online access panel. Two thousand respondents, divided into four groups of 500, were invited to sign up with ...

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Read: 14 times
Paper
20.
Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?
Jurgen Kai-Uwe Brock and Kevin I. N. Ibeh, International Journal of Market Research, Vol. 46, No. 3, 2004, pp.375-383
This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisat ...

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Read: 8 times
Paper
21.
A comparison of response characteristics from web and telephone surveys
Darin Klein, Catherine A. Roster, Gerald Albaum and Robert Rogers, International Journal of Market Research, Vol. 46, No. 3, 2004, pp.359-373
Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...

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Read: 36 times
Paper
22.
Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition
Rex S. Toh, Michael Y. Hu and Eunkyu Lee, International Journal of Market Research, Vol. 46, No. 3, 2004, pp.311-326
This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework ...

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Read: 10 times
Paper
23.
Assessment of survey data quality: a pragmatic approach focused on interviewer tasks
Jack Billet, Ann Carton and Geert Loosveldt, International Journal of Market Research, Vol. 46, No. 1, 2004, pp.65-82
Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

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Read: 15 times
Paper
24.
Rediscovering Latin American households - participant observation experiences with low-income consumers
Paulo Ruchman and Alfredo Torres, ESOMAR, Latin American Conference, Uruguay, May 2003
Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multi ...

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Read: 14 times
Paper
25.
Is opt-in the future of market research?
Nicky Perrott, Market Research Society, Annual Conference, 2003
One of the key success factors for the market research industry is one that is probably talked about the least. But clients and agencies are entirely dependent upon the continued goodwill of the hundr ...

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Read: 3 times
Paper
26.
Effects of differential enhancements on mail response rates
Jerry Kossoff and Rebecca McPheters, Journal of Advertising Research, Vol. 43, No. 1, March 2003, pp.14-15
This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys.

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Read: 1 times
Paper
27.
The vanishing respondent in telephone surveys
Peter Tuckel and Harry O'Neill, Journal of Advertising Research, Vol. 42, No. 5, September/October 2002, pp.26-48
This article examines recent changes in the two major components of nonresponse: inaccessibility of potential respondents and unwillingness of potential respondents to participate in an interview. It ...

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Read: 12 times
Paper
28.
Respondent inaccuracy
Elizabeth J. Wilson and Arch G. Woodside, Journal of Advertising Research, Vol. 42, No. 5, September/October 2002, pp.7-18
Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in ...

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Read: 13 times
Paper
29.
Who's afraid of the wolf?
Viviana Codemo, ESOMAR, Qualitative Research, Budapest, October 2001, pp.343-357
The following paper illustrates a methodological tool that addresses children's targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It 'facilitates' the gathering of us ...

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Read: 14 times
Paper
30.
Respondent co-operation in focus groups: a field study using moderator ratings
Michael Wood and Peter Tuckel, International Journal of Market Research, Vol. 43, No. 4, 2001
This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics. This array includes: previous experience ...

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Read: 8 times


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