Fieldwork, interviewers: Methods

 

Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present pro ...

The challenge for market research is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interp ...

Everyone wants to know 'why' consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know 'why'. This paper looks at alternatives to ' ...

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets. The ...

The present paper proposes a new approach to data collection in marketing research. A simple form of artificial intelligence, commonly referred to as ‘chatbot’ technology, is shown to be a viable way ...

This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisat ...

The paper analysis focuses on the extent to which there is scope for reducing rates of refusal on large-scale household surveys below current standard levels. Our data consisted of over 300 tape-recor ...

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be de ...

This paper was based on findings from a research programme, funded by the ESRC and instituted at the Survey Methods Centre at SCPR under the directorship of the late Professor Gerald Hoinville. Buildi ...

This paper presents a review of the problem of interviewer variability in survey data. Results of recent experiments, together with instances of the problem recorded by other researchers, are used to ...

This paper reports on the successful implementation of an innovative method of interviewing young people (aged 11-15) in the course of a large scale household panel survey in Britain. The method invol ...

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are consid ...

This paper considers the subject of the optimum time at which to conduct survey interviews. It indicates that better planning of fieldwork will produce a return on the investment of time both in terms ...

Describes a study which contrasts two interviewing techniques. In one, interviewers leave the interpretation of questions to the respondents, whilst in the other interviewers say what is necessary to ...