Ethics and professional standards: Professional bodi...

 

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate. This includes: a clarification of terms (what is certification a ...

Adam Phillips appeals for increased transparency by the industry in the way that it polices itself, in order to protect its self-regulatory status. This is an increasingly important issue for an indus ...

There has been rapid growth in demand for Mystery Shopping, as assuring the quality and consistency of service delivery has become one of the most important elements in the customer relationship mix. ...

During the Summer of 2003 a lot of people, in all walks of life were talking about Politics. Nothing new there! The difference was that several thousand of them were talking to a large online panel. A ...

This is an edited version of the keynote speech given by MT Rainey at the Market Research Conference, Brighton in March 2002. The speaker makes a plea for market research to come within the orbit of ...

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative re ...

This paper argues that the quality of marketing research will be affected in the long term by how successfully the industry is able to implement industry codes of conduct, in particular the revised MR ...

This paper discusses the ways in which market researchers can work with databases within the guidelines set by The Market Research Society whereby respondent confidentiality must be maintained. It des ...

This article discusses the work conducted by opinion poll companies since the 1992 polls disaster. The ensuing five years have seen an extensive debate about why the industry got it wrong, including a ...

The study presented here examines the views of the client perspectives on competitor mystery shopping in the light of the increased use of this technique in the research industry. Acceptable levels (l ...

The Information Manager at Levers complains that the activities of the Market Research Society seem increasingly irrelevant to her job. In particular, much more attention needs to be paid to continuou ...

This paper presents a summary of findings from a postal study among MRS members conducted in January 1992 by Research Services Ltd. Previous surveys had been conducted in 1982 and 1983. The 1992 surve ...

Discusses how the MRS Code of Conduct applies to qualitative research. Argues that the Code appears to have been devised mainly with quantitative research in mind, and seems not to cover certain quali ...

The authors examine whether the needs of marketing management are currently being delivered satisfactorily by information providers. The data analyst is increasing seen as being a ‘bricoleur’, being a ...

The paper notes that an increasing number of research organisations are developing proprietary research methods (black boxes). This approach ignores the basic tenet of scientific enquiry – peer review ...