Joint industry committess (UK): JICNARS/NRS

 

Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004. This provides estimates of how the readership of individual publications build o ...

Bob Hulks believes that the only solution to the misgivings to the National Readership Survey being voiced by both newspapers and magazines is to separate it into two. On the one hand newspapers are ...

Argues that the current structure of industry media research (as done through the JICs) is becoming increasingly irrelevant and must change. The fundamental questions facing advertisers concern total ...

Fragmented media need focused research. One in a series of articles on media research currencies, this one looks at replication, an old distortion in readership studies, and suggests in which areas th ...

Discusses newspaper section research. Includes brief account of the development of these since the early 1980s and reasons for interest in them; the concern for a `currency' for sections; Carat Resear ...

This paper describes the experimental work undertaken in the UK to develop a viable solution to the problem of measuring the readership of newspaper sections. It was determined that the readership cur ...

Discusses whether the National Readership Survey (NRS) should continue to cover both newspapers and magazines, or should be split. The author argues strongly against the idea. Industry bodies are not ...

The author presents the findings of Sections 95, the weekend section readership research conducted for Express Newspapers, Leo Burnett and the COI.

In April's issue of Admap Guy Consterdine stated that, 'if the NRS and its subscribers cannot agree on a solution, one can anticipate that some frustrated but enterprising advertising agency, advertis ...

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate ...

This paper describes a study undertaken by a publisher/agency/ advertiser group to provide a measure of the readership of 12 main newspaper sections in the absence of any coverage by the national read ...

This paper reports an experiment to examine the efficiency and quality of fusion as a method of transferring readership data collected from one sample onto the informants of another one. For the expe ...

This paper brings up-to-date a paper on UK response rates by the same author given at the Hong Kong Symposium in 1989, particularly in the light of two design changes made since then. These were the ...

Despite the many innovations introduced over the years by the NRS, today's survey still comes in for criticism from its users. Emphasising the importance of retaining the structure and continuity of t ...

A number of new methodologies are currently being canvassed.

Sections attract huge quantities of advertising expenditure, yet the NRS has no regular gauge of their audience. RSL, the NRS research contractor, recently outlined six possible solutions for measurin ...

A reply to Michael Brown's vigorous defence of the Recent Reading measure in the NRS and other readership surveys (in Admap, April 1994). The author suggests that the two positions have much common gr ...

In its February issue, Admap published the latest in a series of critiques by Neil Shepherd-Smith on the average issue readership measures derived from 'recent reading' questions - as used by the Nati ...

The sectionalisation of national newspapers has grown exponentially. The demand for readership data for advertising planning purposes can no longer be ignored. Quite a lot of work is going on, but the ...

Describes different ways of defining `quality of reading': source of copy, disappointment if not available, place of reading, time spent reading, contact with and rating of publication, interest in to ...

The NRS, like many readership surveys around the world, has long employed a 'recent reading' question to measure average issue readership. This method is here argued to be seriously flawed and, in the ...

This paper describes the background to the changes made to the British National Readership Survey questionnaire when CAPI (Computer Assisted Personal Interviewing) was introduced in July 1992. It was ...

A paper given at the 1991 International Readership Symposium. Response rate trends of the British National Readership Survey and other large scale UK surveys are described. The paper examines the reas ...

A history of readership research in Britain from its pre-war origins, through the Hulton, IIPA and IPA surveys of the 1950s, to the founding and establishment of the National Readership Survey in 1956 ...

After months of debate, important changes to JICNARS now in hand should satisfy most users and critics of the UK's National Readership Survey. These include: faster and more frequent reporting; some s ...

The author compares the Hulton Readership Survey of 1955 with the present-day NRS. He finds some differences, but overall discovers the work to be surprisingly sophisticated, and its presentation much ...