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1.
Privacy laws, internet scams and other challenges affecting panel research - strategies to mitigate risk and build trust
David Stark, ESOMAR, Panel Research, Barcelona, November 2006
The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happe ...
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2.
Viewpoint - Maintaining research standards
Adam Phillips, International Journal of Market Research, Vol. 47, No. 5, 2005, pp.465-466
Adam Phillips appeals for increased transparency by the industry in the way that it polices itself, in order to protect its self-regulatory status. This is an increasingly important issue for an indus ...
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3.
The end of anonymity as we know it. Purism against the need for decision making
Rob Does, ESOMAR, Qualitative Research, Cannes, November 2004
This paper initiates a discussion about respondent anonymity. Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some se ...
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4.
The calculus of consumer privacy
Jeff Ewald, Barbara Itty, Jacqueline Beckley and Howard Moskowitz, ESOMAR, Annual Congress, Lisbon, Sept 2004
This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...
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47 times
5.
ICO Data Protection
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
This study of advertising of the Data Protection Act is introduced by describing the considerable amount of personal information held by various agencies such as TV Licensing, Post Office Change of Ad ...
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6.
Washington Focus
Daniel L. Jaffe, The Advertiser, June 2002, pp.49-50
This paper outlines the concerns relating to the issue of privacy, especially with the growth of the on-line community. The author warns that if legislation is too restrictive the internet will not f ...
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7.
The Market Research Industry: View from The Bridge
John Kelly, Admap, June 2002, Issue 429, pp.44-46
John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future. In his introduction he discusses the tr ...
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8.
Private Practice
Agency magazine, Spring 2001
As the internet and e business have exploded, so too have concerns over marketers' collections of individual consumer data. Who's using technology such as cookies or web bugs to gather what informati ...
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9.
How are new interactive relationships with customers changing the face of marketing
Marian Sudbury and Rana Tassabehji, ESOMAR, Impact of Networking, Vienna, Sept 2000, pp.451-465
This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies an ...
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10.
Privacy in Market Research: Rights, Responsibilities and Remedies
Patrick E. Murphy, ESOMAR, Internet Conference, Dublin, April 2000, Internet Conference, Dublin
This paper examines the issue of online privacy in marketing and market research within Europe and the United States. Both legal and moral rights are examined. Personal, corporate and business associa ...
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11.
ESOMAR Guideline. Conducting Market Research Using the Internet
International Journal of Market Research, Vol. 41, No. 4, 1999
A new Guideline issued by ESOMAR covering research using the Internet. Key principles are: respondent co-operation must be voluntary and respondents dealt with honestly (as with all research); the ide ...
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12.
Navigating the Righteous Course: A Quality Issue
Ian Brace, Clive Nancarrow and John Pallister, International Journal of Market Research, Vol. 41, No. 3, 1999
This paper argues that the quality of marketing research will be affected in the long term by how successfully the industry is able to implement industry codes of conduct, in particular the revised MR ...
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13.
Guidelines for Conducting Marketing and Opinion Research
Dr William Cook, Advertising Research Foundation, Towards Validation - Online Research, Jan 1999
At the ARF Symposium on Internet/Online Research (May 13–16, 1998, San Antonio, Texas) over sixty leading research industry professionals concluded 3 days of meetings by releasing a public statement w ...
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14.
Ask a cyberquestion! Understanding the online customer
David Pring, ESOMAR, Marketing Research, Edinburgh, September 1997
Currently, there are few owners but many challengers for dominance in cyberspace. Increasingly, there is commercial pressure to justify Internet investment and establish the effectiveness of the Web a ...
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14 times
15.
Data Privacy Legislation in Europe
Juergen Schwoerer, Advertising Research Foundation, Brands in the Fast Forward Future, April 1997
Explains data protection legislation in Europe and its impact on market research: 1) the common themes underlying existing national privacy or date protection laws; 2) their impact on the conduct of o ...
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4 times
16.
The Impact of New EU Rules on Data Protection.
Nick Platten, ESOMAR, Marketing and research Today, March 1995
This article is based on a presentation given at the ESOMAR Seminar on 'Information Technology: how can research keep up with the pace of change?' In his address the author covered a legal topic of cr ...
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17.
Identity crisis
Diane K. Bowers, Market Research Abstract from: Marketing Research, Vol 17, No 4, Winter 2005, p 8, , (full text not available on WARC.com)
This short note emphasises the importance of protecting personally identifiable information (PII) in all research to shield respondents, guarantee the confidentiality of the information they provide, ...
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18.
Attitudes and behaviour: the impact of privacy and confidentiality concerns on participation in the 2000 census
Eleanor Singer, John van Hoewyk, Randall J. Neugebauer, Market Research Abstract from: Public Opinion Quarterly, Vol 67, Fall 2003, pp 368-384, , (full text not available on WARC.com)
The authors explore the extent to which concerns about privacy and confidentiality affect people’s participation in surveys, in particular the largest US survey, the decennial census. Three separate t ...
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19.
The November 2002 elections
Donna L. Gillin, Market Research Abstract from: Marketing Research, Vol 15, No 1, 2003, p 8, , (full text not available on WARC.com)
Outlines the possible implications of the November 2002 USA state and congressional elections on the survey research industry. Though few specifics are know at this stage, it is possible that one effe ...
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20.
Think before you dial
Donna L. Gillin, Market Research Abstract from: Marketing Research, Vol 14, No 4, Winter 2002, p 7, , (full text not available on WARC.com)
This brief paper points out that in the USA survey research calls to cellular phones may be in violation of federal law. It goes on to discuss the implications of this, including methods of identifyin ...
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21.
Safe harbor in a privacy storm
Donna L. Gillin, Market Research Abstract from: Marketing Research, Vol 14, No 3, Fall 2002, p 6, , (full text not available on WARC.com)
Describes the Safe Harbour Program, a voluntary response to data privacy concerns and legislation, and in particular to the questions of data transfer between the USA and the EU. Program provisions ar ...
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22.
To amend or not to amend?
Donna L. Gillin, Market Research Abstract from: Marketing Research, Vol 14, No 2, Summer 2002, p 6, , (full text not available on WARC.com)
The author notes that sales-related activities are restricted by US privacy legislation, and that efforts are sometimes made to obtain exemption for survey research. This can be risky however since le ...
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23.
Do you need a privacy officer?
Donna L. Gillin, Market Research Abstract from: Marketing Research, Vol 14, No 1, Spring 2002, p 6, , (full text not available on WARC.com)
The author suggests that with the growth of privacy legislation, research agencies and others should consider appointing a privacy officer (or compliance manager) to ensure that the organisation is op ...
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24.
The evolution of privacy legislation
Donna L. Gillin, Market Research Abstract from: Marketing Research, Volume 13, No 4, Winter 2001, pp 6-7, , (full text not available on WARC.com)
A summary review of current debates and concerns in the area of privacy legislation and the information needs of society and of the research industry. Discusses in particular ‘do-not-call’ legislation ...
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25.
A new research medium, new research populations and seven deadly sins for internet researchers
Clive Nancarrow, John Pallister and Ian Brace, Market Research Abstract from: Qualitative Market Research, Vol 4 No 3: pp 136-149, , (full text not available on WARC.com)
The authors define ‘push’ and ‘pull’ elements in the increasing use of internet-based qualitative research. The pull factors include clients’ demands for faster turn-round and low cost, whilst the pus ...
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26.
Opt in or opt out?
Donna Gillin, Market Research Abstract from: Marketing Research, Volume 13, No 2, Summer 2001, pp 6-7, , (full text not available on WARC.com)
In the context of privacy law, the article explores the increasing and significant importance of the debate between ‘opt out’ (consumers can state their preference not to be contacted for certain purp ...
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27.
Privacy issues take centre stage in 2001
Donna Gillin, Market Research Abstract from: Marketing Research, Volume 13, No 1, p. 36, , (full text not available on WARC.com)
A review of current USA state and federal legislation having implications for survey data collection. In recent years there has been a dramatic increase in the number of bills introduced that could af ...
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28.
Safe Harbor Principles for the European Privacy Directive are Finalised
Donna Gillan, Market Research Abstract from: Marketing Research, Volume 12, No 4, Winter 2000, (full text not available on WARC.com)
A brief resume of the implications for the USA of the 1998 European data protection directive (95/46/EU). The USA does not have data privacy laws covering all the EU requirements, but a definition of ...
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29.
The Federal Trade Commission and Internet Privacy
Donna Gillin, Market Research Abstract from: Marketing Research, Volume 12, No 3, Fall 2000, (full text not available on WARC.com)
The issue of internet privacy has become the focus of (USA) legislative activity. This brief article outlines the Federal Trade Commission's response, including a series of best practice recommendatio ...
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30.
How Privacy Affects us all: Friction Between the Researcher's Need for Information and a Respondent's Privacy Grows
Donna Gillan, Market Research Abstract from: Marketing Research, Volume 12, No 2, Summer 2000, (full text not available on WARC.com)
A brief overview of the tensions between increasing public and legislative concern about unsolicited telephone calls, personal data use, internet privacy etc, and the need of researchers for data in ...
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