Data collection methods: Telephone

 

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to transla ...

The Basic Question Procedure (BQP) is a method for determining non-response bias. The BQP involves asking one basic question – that is, the question relating to the central substantive variable of the ...

This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates. Four introduction elements were tested: an incentive (prize draw ...

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...

Many claims have been made about the advantages of conducting surveys on the web. However, some concerns have been raised about the quality of the information gathered through this medium. The purpose ...

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

This paper looks at the arguments of Keller and Sparrow and Curtice and comments on the internet polling debate.

Internet polls based on volunteer panels have quickly captured a significant slice of the UK polling market, based in large part on success at predicting the outcome of recent elections. However, opin ...

This paper examines the relationship between traditional polling methods and recently developed internet polling methods. The validity of exercises to compare the two methods is discussed, the conclus ...

Steve Watkins shows how SMS diaries provide a very viable basis for assassing the quality of media experiences among young people. He uses data from ROAR to illustrate how to reach and research elusiv ...

This article examines recent changes in the two major components of nonresponse: inaccessibility of potential respondents and unwillingness of potential respondents to participate in an interview. It ...

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It di ...

Echo Research has now completed two World Editors' Forums, the first in August-September 1999 and the second in September 2000. The forums consisted of research conducted with editors from some of the ...

This paper describes the research programme conducted during the launching of a new magazine in Australia. The magazine was the first new magazine to be launched at the young women's 18 - 24 year old ...

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize ...

In July and August 2000, MORI and Nokia carried out trials using WAP (Wireless Application Protocol) mobile phones to conduct market research, to test the viability of mobile internet as a research me ...

This paper examines exciting opportunities for improving traditional interviewing and focus group methodologies using the Application Service Provider (ASP) model, in which software applications are o ...

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues. Based on a number of projects undertaken over recent years, ...

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a develo ...

Despite the extent of telephone ownership in the UK rising to levels comparable with those in the USA the use of telephone methods here, although growing, remains at a consistently and significantly l ...

This review of the methods used by 83 leading marketing research firms in 17 countries shows enormous differences in the ways they design and conduct telephone surveys of the public to obtain informat ...

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BBM has recruited participants for its radio ratings surveys using a sample fram ...

Misbehaviour by survey interviewers includes actions forbidden either explicitly or implicitly in codes of ethics, interviewer training or interviewing instructions. As examples of misbehaviour, inter ...

This paper briefly reviews the results of a large scale research study BBM undertook to investigate the feasibility of an aided recall diary system using peel and stick sheets containing a roster of r ...

The purpose of this study was to evaluate two methods of obtaining purchase probability data via telephone interviews; a pre-posted Juster Scale and a verbal 11 category 0-10 scale (Verbal Probability ...

This paper describes the development of an Automated Computer Survey System (ACTS), whereby respondent initiated telephone calls provide answers to questions asked by the computer. The system operate ...

Predictive dialling systems, which automatically dial new calls at the pace of the operators, leaving them free to concentrate on live interviewing, are well established in the USA and are beginning t ...

One of the more difficult problems in the cluster analysis of marketing data involves cases where the profiles are described as qualitative, multistate attributes. This paper illustrates how correspo ...

Describes data fusion, its principles, advantages and problems, including whether and when it should be preferred to a single-source survey. The article illustrates how the NRS might be used in fusion ...

A review of the interest in single-source data, argued to be a superior alternative to fusion techniques, and the most recent developments in this approach, especially IRI's BehaviorScan. It is unlike ...