Qualitative: Specific uses, examples

 

This paper demonstrates the contribution of advanced qualitative research to the identification and exploration of non-rational responses and decision-making in the ethical and OTC fields of pharmaceu ...

In an environment of increasing product parity, the need to innovate has become critical. The key input for innovation is robust and insightful data from customers. Given this scenario, there are a nu ...

This paper describes an ethnographic research study conducted for Microsoft's Gaming Division across seven countries, among teens and young adults who play PC and console video games. Both the researc ...

This paper describes an ethnographic study of customers' experiences of travelling on the London Underground. The research was applied to help identify why there was an apparent perception gap between ...

The purpose of this research, other than the findings of the report, is to explore popular narrative media and structure, both in terms of structure, contents and themes and evolve a methodology by wh ...

This paper illustrates how one Asian automotive manufacturer applied an innovative qualitative research approach utilizing several methods from a number of disciplines across multiple dimensions to ga ...

This paper addresses the question of how to capture emotions in qualitative research. The authors present a new method on how to tackle emotions, using the 'Emoti*Scape' tool which is based on a list ...

Against a backdrop of today’s saturated marketing environment, Puri and Raj describe launching new products in India. The success of Aruba rum rested on ‘unearthing the insight’ that hidden in the pe ...

For human centric innovation, it is important to understand people in their everyday life context and anticipate this in developing and creating solutions. Therefore, it is necessary to involve people ...

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and ta ...

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased. ...

Qualitative research projects targeted as physicians often produce comparatively unsatisfactory results, particularly when it comes to reaching an understanding of what drives doctors in their treatme ...

This paper outlines a new approach to investigating and understanding the impact of word-of-mouth on purchases. The methodology has confirmed the power of word-of-mouth but more importantly has identi ...

Describes a research project for the Department of Health and COI to explore the lives of marginalised teenagers and their attitudes to sex, condoms and teenage pregnancy. Includes: background statist ...

This paper is based on a project carried out in 2003 in which a new way of working more closely with qualitative research in early phases of product development was introduced by Amarillo Research & C ...

This paper explores a major issue facing brands and organisations - the need to stimulate fresh thinking and prepare for tomorrow's market. The paper demonstrates how a creative research design involv ...

This paper demonstrates how companies charged with new product development can use an effective, low-cost, qualitative market research methodology to drive the development of new, market-driven produc ...

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to fost ...

This paper describes how qualitative research helped Beringer Blass Wine Estates develop its Australian Wine Regional portfolio offer in the United Kingdom. It takes readers through the project journe ...

The mobile telecoms market place is relatively new, very large and considered of major importance to economies across the world. However, marketing and sensitive research have not yet been embraced by ...

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the i ...

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a n ...

In the healthcare market pressures are beginning to force change, driven by two key influences. 1 . Prescription medicines in the same therapeutic classes are becoming more and more difficult to diffe ...

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequen ...

Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises. At its worst it kills ideas. This paper describes how fresh sources of insight can hel ...

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions o ...

Understanding trends in youth markets is challenging due to the dynamism and fluidity of consumer attitudes. This paper aims to outline how a bricolage approach using creative methodologies can help u ...

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings. Designers of techno ...

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a u ...

This paper is a summary of findings from a photo study conducted among 450 kids aged 8 and 11 years from nine European countries: United Kingdom, Germany, Spain, France, Italy, Netherlands, Sweden, De ...