Data collection methods: Qualiquant

 

In the everyday life of a marketing department, quick decisions must be made, even if important information is missing. To overcome this lack of information, it is often useful to accomplish ad-hoc st ...

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between qual and quant methods. This paper advocates mixed-model solutions that combine t ...

Our main purpose is to address these questions: how do emotions interact with and influence so-called 'rational' processes, which are more important in brand decision-making, and what are their contri ...

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment. At the same time it raises que ...

The paper will establish the need and illustrate the advantages of an integrated brand architecture framework combining the advantages of linking overt benefits and underlying human needs / motivation ...

The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method. It can by definition add insight to almost any piece of information, ...

Project Entanglement required a team of both qualitative and quantitative researchers to work closely together and involved a challenging brief requiring an innovative solution. The project demanded a ...

A research project to provide consumer information to help older people and their carers understand the care home industry and make more informed choices between homes

Describes a multi-method research project undertaken in Craigmillar, an estate area south of Edinburgh. The project included the establishment of a People's Panel (though recruitment and panel mainten ...

Describes work undertaken as part of the graduate trainee scheme at BMRB International. Segmentation work was carried out on Youth TGI data (of some 4000 respondents). Six clusters were developed and ...

In the context of an increasingly pluralist and in some ways troubled society, work was undertaken to investigate the role of formal education and non-educational organisations in building good citize ...

Combining quantitative and qualitative research, this study, undertaken by MORI amongst NHS staff in East Kent (UK), explored experiences of, and attitudes to, working in an NHS Trust, the communicati ...

In response to a potentially disastrous reduction in the size of the jeans market, Levi Strauss commissioned Added Value to deliver a new 'brand vision'. Changes in the market as a whole (a move from ...

Research played a major role in developing Abbey National’s Convenience Retailing strategy in 1999, at a time when share prices in the industry were falling. The strategy included the introduction of ...

The primary objective of this paper is to show how the laws of market research - applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals - ...

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the exis ...

This paper - in the form of a ten-step guide - is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely a ...

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented an ...

This paper describes the research programme conducted during the launching of a new magazine in Australia. The magazine was the first new magazine to be launched at the young women's 18 - 24 year old ...

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are mot ...

Young consumers have always been a difficult audience to research because first, they are difficult to reach using traditional research methods, and secondly, they are often not as expressive as adult ...

The authors' experience suggested that using traditionally broad media groupings could limit the effectiveness of a media recommendation. This is increasingly becoming of major concern as the media op ...

Faced with more networks each year and an overwhelming number of program hours, viewers in today's multichannel households successfully whittle down dozens of networks to 12 or 13 regular choices, and ...

This paper examines exciting opportunities for improving traditional interviewing and focus group methodologies using the Application Service Provider (ASP) model, in which software applications are o ...

An instrument for measuring the effectiveness of marketing information systems is described. Validation suggests that the system meets acceptable criteria of reliability and validity. Effectiveness is ...

A review of recent developments in consumer panels, including the combination of qual and quant research and of telephone and online data collection. Creating and mantaining panels can be costly, but ...

An exploration of the role of emotion in consumer decision-making. Findings suggest that emotion tends not to be a key driver, but that consumers can be sensitive to some emotional elements but not ot ...

The author explores the concept both theoretically and empirically. Guidance from family and friends was found to be of major significance in complex consumer decision-making though the overall level ...

The paper seeks to investigate the influence of Porter’s strategy types on the use of customer relationship management and traditional market research, against theoretical and empirical evidence that ...

The paper suggests that even high-level research has not yet fully understood consumer values and beliefs. A web-based survey was undertaken to explore these factors and its methodology and findings a ...