Online: Validation of online, comparative methods

 

This article provides an introduction to Admap's report on online research. Online has reached 40% of research spending in the US, and about a third of that in Europe; elsewhere on-line growth is more ...

Australia has been one of the countries at the forefront of the development of online research, and the industry estimates that at 30% of quantitative research, online is the dominant research methodo ...

Three versions of a question for establishing the age of respondents were tested in two surveys. All three questions had very low non-response rates; however, asking 'How old are you?' in a mail surve ...

Increasing cost differentials between modes of data collection and countries are requiring users and practitioners to consider more cost-effective survey designs. Using a 'fitness for purpose' framewo ...

This article discusses the issues raised by doing online research in China. Online research has grown rapidly in the main population centres, but mostly through foreign companies; local manufacturers ...

This paper, by Pete Comely of Virtual Surveys and Kelly Shepherd, of the BBC, discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends ...

This paper presents a case study of how GfK NOP is working to move one of the UK's major market measurement studies online. The Financial Research Survey (FRS) has been the definitive study for measur ...

This paper, by Brian Fine, Con Menictas and Edward Wei, AMR Interactive Australia presents a nationwide price optimisation study for a fast-food company's menu in the country. It demonstrates the bene ...

This paper argues that sampling methods should take individual response inclination into account, because this varies between panel members. Response inclination sampling thus can yield intrinsically ...

For some time, market research companies have been focusing on collecting data and presenting it, instead of analysing the data so that clients can benefit from it. This process can be partially attri ...

This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration. Using the examp ...

Some panels are good and some are not so good, but there is no such thing as the perfect panel, as if there were, it wouldn't have real people with real conversations. This paper, by Mark Walton, TNS, ...

This paper describes the results of two studies conducted by ICM Research and MSTS into methodological issues related to online access panels. The first study reports a survey of research buyers to un ...

This paper outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorpora ...

This paper reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respon ...

In this article, Clive Nancarrow, Bristol Business School and Trixie Cartwright, TNS Global Interactive review and assess past evidence on panel respondent conditioning, and examine conditioning issue ...

As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work in the online and mobile media space. This artic ...

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were util ...

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper and pencil samples. Social class, product consumption and usage as wel ...

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects. New developments in market research have resulted in an increasing ...

Based on their success at predicting the outcome of elections, opinion polls are used by the media, government and the political parties to measure public attitudes to a very wide range of other issue ...

This paper sets out the benefits and disadvantages of using online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research: clients need rel ...

This paper explores some of the issues surrounding the use of internet-based methodologies, in particular the extent to which data from an online survey can be matched to data from a face-to-face surv ...

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling ...

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learn ...

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensur ...

This study reports the findings of a comparison between traditional and online data collection methods. Respondents were recruited in four different ways, namely from an online opt-in panel, via websi ...

This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures. Sixteen groups of ...

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses. Whilst technically this may be true, we need to und ...

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...