Online: Uses of online research

 

This paper brings together experiences and learnings about online research communities from some of the world's key practitioners. It provides a users' guide on how to run them and the issues that are ...

It would seem that Web 2.0 is increasingly being seen as providing researchers with a range of new possibilities and opportunities. This paper takes a critical look at the use of Web 2.0 as a research ...

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is a hot topic. The generation of ideas - or 'ideation' - is obviously crucial ...

The advent of Web 2.0 has given consumers a variety of ways to express their creativity, views and opinions. As such, they are no longer merely passive participants in brand relationships, but are now ...

This paper discusses the increasing importance of consumer driven touchpoints, which can help to drive innovation and product development. Such an approach can overcome the frequent complications in t ...

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them. Such an approach needs to focus on the early stages NPD ...

Previous research has shown that consumers are twice as receptive to communications while they are 'waiting' for something, such as a doctor's appointment. This approach is called wait marketing, beca ...

The market research industry has failed to exploit the opportunities provided by the internet; they use it simply to repeat offline research methods faster and cheaper. Online surveys look the same as ...

This article provides an introduction to Admap's report on online research. Online has reached 40% of research spending in the US, and about a third of that in Europe; elsewhere on-line growth is more ...

This paper assesses the wider considerations that should be taken into account when using international online access panels. In doing so, examines the learnings from a survey on the Olympic Games - T ...

From reality television to a whole range of websites from Amazon to the BBC, there is an increasing use of 'voting' within the media, with real-time polls and comments providing consumer input to disc ...

This article discusses and describes the ways in which marketers and market researchers are using Second Life (SL). Points discussed include: how the interactivity of Second Life can be used for produ ...

Online communities offer many opportunities to involve consumers in the daily business of marketers, and to use them as a source of inspiration instead of evaluation. This paper presents a case study ...

Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of t ...

This paper presents a case study of how GfK NOP is working to move one of the UK's major market measurement studies online. The Financial Research Survey (FRS) has been the definitive study for measur ...

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain. A proprietary online panel approac ...

This paper, by Simon Scholes, ITV, and Christine Connor, GfK NOP Media, details how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research proces ...

This paper, by Brian Fine, Con Menictas and Edward Wei, AMR Interactive Australia presents a nationwide price optimisation study for a fast-food company's menu in the country. It demonstrates the bene ...

For some time, market research companies have been focusing on collecting data and presenting it, instead of analysing the data so that clients can benefit from it. This process can be partially attri ...

The insight achievable by using active Web 2.0 techniques can be quite different from traditional insight. Two key issues are highlighted: firstly, how to generate and extract insight from Web 2.0 - w ...

This paper describes the birth of a new research methodology developed by Repčres in a 3D immersive environment. It follows the development of an original research approach for studying 'Consumer 2.0' ...

Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This creates information overload, much of it useless to corporations, thus obscur ...

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. Its av ...

Laura Morris, an account director at Nunwood, explains open innovation, the concept of inviting customers inside organisations to act as co-developers of exciting new products and services (online and ...

In this article, Magnus Willis, founding partner of Sparkler, contends that we are currently in a third marketing age - the age of consumer collaboration - which has a particular relevance for brand i ...

In this article, Michael White, Vice President, Panels and Communities at MarketTools, argues that traditional methods of developing new products will not come up with the break-through innovations th ...

Online polls and surveys using volunteer panels have grabbed a large slice of the research data collection market largely because they offer fast and cost-effective research solutions. Concerns over t ...

Brands see major live events as opportunities to connect with consumers and to build brand equity and sales. In this article, we describe how the classical MCATM methodology was adapted and how a modi ...

The focus of online research has hitherto been largely on using the internet as a tool to reach potential respondents efficiently. However, the internet is more than a tool. It is a ‘space’, like many ...

Manuel Zebeida, founder and managing director of Press Index Inc., recognises that the fragmented, unregulated, constantly changing world of Web 2.0 poses immense challenges for press-clipping and med ...