Online: Online sampling, response, panel management

 

This paper brings together experiences and learnings about online research communities from some of the world's key practitioners. It provides a users' guide on how to run them and the issues that are ...

Psychographic segmentation has been known to be effective for four decades, but remains underused. This is because of a lack of universality (psychological variables are largely formed by culture, whi ...

This article describes Real-Time SamplingTM, a proprietary sampling method for online research developed in the US and now being tested in the UK. Its purpose is to complement, not supplant, online pa ...

This article provides an introduction to Admap's report on online research. Online has reached 40% of research spending in the US, and about a third of that in Europe; elsewhere on-line growth is more ...

Australia has been one of the countries at the forefront of the development of online research, and the industry estimates that at 30% of quantitative research, online is the dominant research methodo ...

This paper assesses the wider considerations that should be taken into account when using international online access panels. In doing so, examines the learnings from a survey on the Olympic Games - T ...

Concerns about online research, which accounts for more than 40 per cent of all survey-related work in the US, continue to overshadow the global market research sector estimated to be worth $25bn in 2 ...

Market Research is often accused of failing to provide the insights sought by our clients, and in an increasingly complex society we are challenged to embrace a different model of thinking with differ ...

This paper, by Pete Comely of Virtual Surveys and Kelly Shepherd, of the BBC, discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends ...

This paper presents a case study of how GfK NOP is working to move one of the UK's major market measurement studies online. The Financial Research Survey (FRS) has been the definitive study for measur ...

This paper, by Christoph Irmer, ODC Services and Bernd Wachter, Psyma Group, discusses the problem of checking whether a respondent is really the person who was invited by email to participate in a su ...

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain. A proprietary online panel approac ...

This case study describes the internal process of client-managed proprietary online panels. Based on the experiences within John Deere, the topics addressed in this paper include: the initial motivat ...

In this paper, Pete Cape, Jackie Lorch and Linda Piekarski, Survey Sampling International, argue that questionnaire design is of integral importance in online research, often to a greater extent than ...

This paper argues that sampling methods should take individual response inclination into account, because this varies between panel members. Response inclination sampling thus can yield intrinsically ...

This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration. Using the examp ...

This paper, by Lex van Meurs and Liesbeth Nekkers, Intomart GfK, and Robert Ossenbrugg, ProCression, is based on the findings of 100 online questionnaires. It provides a number of indicators to help i ...

This paper By Kristof De Wulf and Sam Berteloot, of XL Online Panels, Belgium, discusses the question of whether or not the recruitment method for access panel members, as well as panel duplication (i ...

This paper, by Laetitia Sassinot-Uny and Andera Gadeib, of Dialego AG, Germany, discusses how best to measure the level of satisfaction of panelists, and then sets out a number of ways in which these ...

Discussions of online survey methods frequently invoke the label 'professional respondents', painting online survey panelists as mostly self-interested and incentive-maximising, and indifferent to res ...

Some panels are good and some are not so good, but there is no such thing as the perfect panel, as if there were, it wouldn't have real people with real conversations. This paper, by Mark Walton, TNS, ...

This paper describes the results of two studies conducted by ICM Research and MSTS into methodological issues related to online access panels. The first study reports a survey of research buyers to un ...

In this article, Clive Nancarrow, Bristol Business School and Trixie Cartwright, TNS Global Interactive review and assess past evidence on panel respondent conditioning, and examine conditioning issue ...

The advertising industry is increasingly using mobile technology to communicate and research. This paper examines the use of the short messaging service (SMS) on mobile phones to recruit samples for p ...

As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work in the online and mobile media space. This artic ...

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unr ...

This paper describes how Egg developed a novel software solution for the automatic analysis of the many thousands of verbatim comments collected through event and customer experience surveys conducted ...

One of the core activities of market research is the collection of data by interviewing. Three developments have strongly influenced this activity: decreasing response rates, higher interviewing costs ...

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not ke ...

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates. Not only is a pragmatic approa ...