Research, Market research, Data collection methods, Online, Email research from WARC.com

Improving email response in a permission marketing context
Hege Brandal and Ray Kent, International Journal of Market Research, Vol. 45, No. 4, 2003, pp.489-503

Obtaining a reasonable level of response from email surveys and direct marketing via email is usually seen as notoriously difficult. This paper argues that 'response' is a complex concept and reports ...

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Comparing two forms of an e-mail survey: embedded vs attached
A. Dommeyer, International Journal of Market Research, Vol. 42, No. 1, 2000

After this paper reviews the literature on online surveys, it describes an experiment that compares an embedded e-mail survey with an attached e-mail survey. The embedded survey yielded a significantl ...

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Using e-mail for business to business surveys
Alain Denis, ESOMAR, Business-to-Business Marketing, Vienna, April 1997

The case on which this paper is based is one of the first examples in Europe of an e-mail survey with a fairly large sample (302 returned questionnaires). Respondents to the survey were companies havi ...

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Will CAN-SPAM affect you?
LaToya Deann Rembert, Market Research Abstract from: Marketing Research, Vol 16, No 1, Spring 2004, p 8, , (full text not available on WARC.com)

The possible impact on email use in research of new USA legislation (CAN-SPAM 2003) is discussed. Concerns about the definition of ‘transactional or relationship messages’ (an element in some prohibit ...

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The impact of contact type on web survey response rates
Stephen R. Porter and Michael E. Whitcomb, Market Research Abstract from: Public Opinion Quarterly, Vol 67, Winter 2003, pp 579-588, , (full text not available on WARC.com)

Using a web survey sent to more than 12000 high school students in the USA, the authors investigated the impact of altering email contacts to understand the potential impact of personalisation, sponso ...

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Comparing respondents of email and mail surveys: understanding the implications of technology
Ashok Ranchhod and Fan Zhou, Market Research Abstract from: Marketing Intelligence & Planning, Volume 19, Number 4, 2001, pp 254-262, , (full text not available on WARC.com)

The paper explores the impact of internet technology, and email users’ online skills and experience, on their choice of survey methodology. Empirical evidence supports the hypothesis that the use of e ...

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A typology of web site objectives in high technology business markets
Rod B. McNaughton, Market Research Abstract from: Marketing Intelligence & Planning, Volume 19, Number 2/3, 2001, pp 82-87, , (full text not available on WARC.com)

Email interviews were undertaken with those responsible for websites within a range of firms in the USA electronics industry. The paper suggests that there are three types of site, image-building, sal ...

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Development of a standard e-mail methodology: results of an experiment
Schaefer, David and Dillman, Don, Market Research Abstract from: Public Opinion Quarterly, Vol 62, 1998, (full text not available on WARC.com)

Electronic mail and the internet provide a promising means for conducting future surveys as the proportion of people accessible through these means continues to rise. The authors of this study, having ...

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Online: Email research