Data collection methods: Omnibus

 

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Paper
1.
The quality of online panels
Rainer Lamp and Michael Hoppe, ESOMAR, Internet Conference, Barcelona, February 2001, pp.243-263
Using a quasi-experimental design - in which data collection methods and recruitment techniques as influencing factors were varied - Ipsos Germany conducted a comparative investigation for Langnese/Un ...

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Paper
2.
How to choose and use an omnibus
Colin McDonald, Admap, May 1994
A brief guide for the layman on the advantages and limitations of omnibus surveys, and what one should be careful of in commissioning one.

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