Data collection methods: Medical, pharmaceutical res...

 

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Paper
1.
Beyond the patient - connecting with the health consumer
Jane Shirley and Tom Atkinson, ESOMAR, Healthcare Conference, New York, February 2006
This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer. Taking chronic back pain as an example condition, this pa ...

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Read: 66 times
Paper
2.
Hand held devices - how to make physicians participate in hospital market research and love it
Daniela Dening and Carlos Eduardo Reis, ESOMAR, Healthcare Conference, New York, February 2006
For many reasons hospitals have access restrictions that limit market research and data collection. This paper describes an alternative and efficient method to perform hospital market research using h ...

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Read: 9 times
Paper
3.
Doctors Eat Ice Cream Too - Unlocking Emotions in the New Healthcare
Guy Spencer and Richard Gilmore, Market Research Society, Annual Conference, 2004
In the healthcare market pressures are beginning to force change, driven by two key influences. 1 . Prescription medicines in the same therapeutic classes are becoming more and more difficult to diffe ...

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Read: 44 times
Paper
4.
The chronically ill patient
Chris Krattiger-Savelkouls, ESOMAR, Global Healthcare Conference, Miami, February 2002, pp.89
Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely ...

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Read: 6 times
Paper
5.
Knowing the patient
Simon Fitall, ESOMAR, Global Healthcare Conference, Miami, February 2002, pp.71-88
Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using ...

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Read: 8 times
Paper
6.
Speed, power and efficiency
Allen Kamer and Karen J. Partridge, ESOMAR, Internet Conference, Barcelona, February 2001, pp.213-229
This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The c ...

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Read: 9 times
Paper
7.
Mode effects in a survey of Medicare prostate surgery patients
Fowler, Floyd Jackson Jr; Roman, Anthony M and Di, Zhu Xiao, Market Research Abstract from: Public Opinion Quarterly, Volume 62, Number 1, Spring 1998, (full text not available on WARC.com)
A 1992 national survey of 1,072 Medicare beneficiaries who had surgery for prostate cancer was designed to evaluate the way that mode of data collection affected responses. The samples outside Massac ...

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