Data collection methods: International, cultural dif...

 

Increasing cost differentials between modes of data collection and countries are requiring users and practitioners to consider more cost-effective survey designs. Using a 'fitness for purpose' framewo ...

This article discusses the issues raised by doing online research in China. Online research has grown rapidly in the main population centres, but mostly through foreign companies; local manufacturers ...

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets. The ...

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unr ...

Subsistence markets have often been neglected by marketers as a result of the mistaken understanding that they offer poor returns. Despite this, companies in the information and communications technol ...

This paper describes a quantitative study of British Muslims conducted on behalf of Channel 4 Dispatches in March 2006, the first large scale survey of Muslim opinion conducted exclusively amongst Bri ...

The main technologies currently used bymarket research arethe telephone and, increasingly, the web. The growth of the latter and the continuing use of the former are both based on the assumption that ...

East Asia is fast becoming the world’s largest brand-name luxury goods market. This study develops the concept of face and face consumption to explain why Asian consumers possess strong appetites for ...

Although Japan is the second largest economy in the world, it is notoriously under-researched by international companies. One reason for this is the vast cultural differences between Japan and the Wes ...

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects. New developments in market research have resulted in an increasing ...

The purpose of this study was to determine differences in extreme response to rating scales between cultures/nations in a measure of corporate reputation. Separate surveys examined differences in resp ...

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are ...

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping ...

A decisive growth potential lies in emerging markets, where prospective buyers are, at present, less well known to many global car manufacturers. In emerging markets the basic socio-cultural environme ...

It has been widely reported that multinational companies are spending a significant proportion of their marketing budgets in growing economies. Unfortunately, they are not always winning the battle ag ...

Geoff Wicken, TGI global product development director at BMRB, describes the TGI Global Socio-Economic Levels (SEL), a multi-country classification scheme that links together surveys possessing their ...

The paper summarises problems of intercultural marketing research in terms of the emic-etic distinction well known in cross-cultural research. Examples show the importance to start cross-cultural mark ...

This paper presents an outline and vision of the 'Globalized Commercial Model' and its application to the working relationship between North and Latin America within the context of the marketing resea ...

Researchers and end-users face several problems in understanding Latin American consumers because of their cultural diversity, and impact of this in terms of attitudes and behaviour. The same stimuli ...

This paper describes how Ethnographic Research, a method providing clients and market researchers with the possibility to jump into the respondents' life and take part in particular situations and rel ...

This paper presents a history of how MasterCard and its member banks collaborated in the Asia Pacific region. It looks at how they identified new opportunities for credit cards by using conjoint measu ...

This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisat ...

Questionnaires are a frequently employed method of data collection and construct measurement in cross-cultural/cross-national marketing research. While offering many advantages, the use of questionnai ...

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues. Based on a number of projects undertaken over recent years, ...

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a develo ...

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research. Can it be used to get feedback on personal to ...

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be de ...

The paper deals with the problems and prospects of creating and usage of software for social surveys and market research in Ukraine. The experience of SOCIS (an associate member of GALLUP Internationa ...

Discusses the continuing constraints on international research, including the varying technical problems and costs of sampling, inconsistent stages of market development between countries, difficultie ...

To increase understanding of the initial take-up and likely future of new products, work was undertaken to study relevant household purchases, and purchase trends, of consumer packages goods. Data fro ...