Data collection methods: Desk research

 

In this Viewpoint piece, Keith Dugmore argues that there should be greater freedom of access to data collected by the government. A diverse mix of organisations, from the Office for National Statistic ...

This paper describes a new approach for analysing customer behaviour from data collected in customer relationship management systems. The very short response times of the new approach allows one to br ...

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is ...

This paper - in the form of a ten-step guide - is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely a ...

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being c ...

Business accumulates huge amounts of data in an increasingly short time scale. A holistic approach to this growing mound of data is needed which can look at a business and its problems for all angles ...

The success of the Economic Reform has turned China into a burgeoning market with vast sales potential and has stimulated international marketers' interest in learning more about the China market. Thi ...

In the last three to four years, discussion of and interest in the topic of knowledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive co ...

The author describes a conceptual framework of branding via the internet, and suggests that the framework can, by organising and integrating current knowledge, assist market planners to develop succes ...

Evidence suggests that customers who say they are satisfied with a service provider nevertheless defect. The paper aims to identify which customers are vulnerable to defection despite stated high sati ...

The paper reports on a study investigating the extent to which the types of research carried out by firms influence their level of business performance. A distinction is drawn between decision researc ...

The authors emphasise the importance of strategic marketing being a truly cross-functional activity within firms. Using an extended case study approach, plus desk research, the authors identify that h ...

The author emphasises the need to rethink and revise the conceptual framework of marketing, to be better in tune with the realities of 21st century producer-consumer relationships. Marketers need to l ...

The article aims to clarify ambiguities in the literature regarding the relationship amongst the key constructs of effort, job performance and job satisfaction. Research suggests that conflicting find ...

Exploring data on movie attendance and subsequent video uptake, the authors suggest a model within which knowledge of the sales parameters in the first distribution channel (movie theatres) helps pred ...