Data collection methods: Database use

 

This paper describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Pol ...

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale. This information is of cou ...

This paper argues that the speed with which consumer insights and information can now be fed back to managements are now much faster than they used to be, even on a daily basis, but that this has not ...

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, ...

The authors present an innovative way to deal with a frequent practical problem in CRM and direct marketing projects: the lack of cases with known target behavior. Usually, this makes learning scoring ...

This is a practical paper which presents a model for better use of existing customer feedback data, or 'dirty data', within organizations, rather than sole reliance external research and purchased mod ...

Describes work undertaken as part of the graduate trainee scheme at BMRB International. Segmentation work was carried out on Youth TGI data (of some 4000 respondents). Six clusters were developed and ...

The paper notes the extent and nature of 'do-it-yourself' (DIY) research, where part or all of the work is undertaken by the client company, without the use of specialist or full-service research agen ...

Simmons Market Research and Looking Glass have taken a truly innovative step which has produced the next generation of powerful database marketing. Together, they have married two worlds - consumer ma ...

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is ...

This paper looks at how the relationship between the U.K. market research and database marketing industry has evolved over the last decade, the problems encountered and opportunities for both industri ...

This paper discusses the ways in which market researchers can work with databases within the guidelines set by The Market Research Society whereby respondent confidentiality must be maintained. It des ...

Databases contain missing, incorrect, and noisy data. It is crucial to clean up a database as much as possible before extracting decision making information from it. The paper describes three examples ...

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews t ...

The institutes are leaving it to companies' market research teams to tailor methods of market research on consumers to business-to-business market research. These attempts often miss the mark. As a re ...

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end-users. This new approach is called User Information System to sho ...

Market research, in particular that part which seeks to establish the perceptions, judgements and emotional reactions the consumer displays in respect of products, may benefit from consideration of a ...

Argues that market research has failed and is still failing to be recognised as a useful contributor to strategic planning, and that making better use of information technology (IT) could help overcom ...

This article is a response to the Ansell, Harrison and Archibald paper ‘Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis’, published in Marketing Intelligenc ...

Basing its findings on a 10,000+ database of behavioural and demographic data describing the UK customers of a major international insurance company, the paper demonstrates the successful use of lifes ...

Introduces a new conceptual framework, the customer targeting funnel model, to address customer access when there is limited information in the relevant customer database. Means of identifying those m ...

An assessment of the value of large-scale transaction-level databases such as frequent shopper/loyalty databases and internet databases storing click-through and time spent information, etc. It is sug ...