Data collection methods: CAPI, CATI and computer-aid...

 

One of the core activities of market research is the collection of data by interviewing. Three developments have strongly influenced this activity: decreasing response rates, higher interviewing costs ...

Arie den Boon, CEO of Daphne Communication Management BV, and Colin McDonald, describe the benefits of Daphne (the Dynamic Advertising Performance model), a proprietary modelling process and software ...

This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates. Four introduction elements were tested: an incentive (prize draw ...

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from po ...

Since the early 1990s, the internet has dominated the attention of the media, academics and business organisations. It has the potential of being a revolutionary way to collect primary and secondary d ...

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and ...

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes rega ...

A Quality of Reading Survey (QRS) was published in the United Kingdom in November 2000, covering 242 magazines, newspapers and newspaper supplements. This paper outlines the survey briefly, then focus ...

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a develo ...

For market researchers, a key advance in recent years has been CAPI. However, there has been little dispassionate analysis of whether CAPI has delivered on the promised advantages. When it was first i ...

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients' research ...

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previo ...

This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in ...

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small a ...

CAPI is becoming a must to survive for organisations offering face-to-face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alt ...

On the fast developing 'Information Highway' market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Win ...

This paper summarises what is currently known about computer-assisted data collection methods (CADAC). The emphasis is on survey data quality and acceptance of the computer by respondents and intervie ...

This paper presents a CATI research method for radio commercials called Sound. It combines a communication model with digital technology for integrating actual radio commercials in telephone interview ...

John Samuels suggests that within the next decade we are likely to see two revolutions in data collection for market research surveys which are currently collected face-to-face. CAPI (Computer Assiste ...

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI p ...

Information technology has improved to such an extent that computer assistance is now possible for telephone interviews (CATI) as well as for personal interviews (CAPI). Data quality is increased by u ...

Describes the revolutionary improvements made to an omnibus service (RSL's) by changing to CAPI (Computer Assisted Personal Interviewing). It improves speed, data turnround and availability, with enha ...

The paper first considers a number of reasons why conventional pen and paper methods do not fully meet the needs of the market industry in the nineties, and goes on the consider what role computers mi ...

Argues that market research has failed and is still failing to be recognised as a useful contributor to strategic planning, and that making better use of information technology (IT) could help overcom ...

Describes how computer networks operate, both local (LAN) and wider area (WAN), and discusses how the collection of information by these means might be used in market research. Except in CATI telephon ...

The selection of respondents within households has significant consequences for the conduct and output of household surveys. The authors suggest more flexible designs than those traditionally used, op ...

Audio computer-assisted self-interviewing (audio-CASI or ACASI) was explored, including in comparison with text-CASI, as a means of data collection in sensitive areas of health such as sexual activity ...

The paper explores the effect of a form of question context on responses to computer-based surveys. An experiment is described using a multi-item scale consisting of five dimensions and three manipula ...

A study designed to investigate whether computer-assisted self-administration (CASI) techniques on survey data collection mitigate against the ‘social desirability’ effects associated with traditional ...

A study designed to examine the effects of survey techniques on sensitive issues which compares computer-assisted and paper-and-pencil self-administered questionnaires used during a survey on smoking, ...