Analysis methods: Ranking methods

 

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE™. The better understanding of the rationale and merits of this methodology a ...

The ability to rank brands or services from 'best' to 'worst' is a well-known marketing need. The current methodology for doing so is at best ad hoc; it involves some arbitrary techniques and is not g ...

The paper suggests that today’s pressures can compel researchers to conduct research using traditional methodologies and approaches, without assessing other factors and more recent changes. In particu ...

The authors propose extensions to the current scale development paradigm, including by a model which separates stable and transient sources of variation, and by an exploration of whether error affects ...

‘Product recommendation systems’ are increasingly important to the network economy, leveraging customers’ prior product ratings to generate subsequent suggestions. The authors discuss increasing data ...