Analysis methods: Photo and video analysis

 

This presentation demonstrates how a tool that is as obvious as it is indispensable in the work of the researcher for gathering insights - verbatims - has a much greater potential than its often shodd ...

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created. Using latest cell phone te ...

Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of, and cannot express, their emotions in words. This paper describes a methodology u ...

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'. It looks at how video footage can be shaped in the editing suite, and addresses how we mig ...

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be ...

An innovative research method allows researchers to observe, record and interpret consumers’ experiences from the informants’ literal and figurative viewpoint, the experiences being later re-lived by ...

The paper describes a way in which the effects of portrait photos in the mass media can be investigated by combining split ballot experiments and media content analysis. Visual signals (gestures and f ...

This paper explores the Zaltman Metaphor Elicitation Technique (ZMET) which combines verbal and non-verbal communication methods, including elements of semiotics, in eliciting customers' thoughts and ...