Analysis methods: Multidimensional scaling

 

In this unusual and thought provoking article Omar Mahoud challenges some long accepted beliefs. He asks three questions: how can money be spent more wisely?; how can risks be more accurately assessed ...

The paper reviews the developments which have taken place in the retailer panel services in the late '80s and early '90s, with specific reference to the move from retail audits to scanning based servi ...

The authors propose extensions to the current scale development paradigm, including by a model which separates stable and transient sources of variation, and by an exploration of whether error affects ...

The paper discusses a new response scale suggested as an option to numeric scaling. The respondent is provided with a box in which he or she is asked to place as many Ls (to represent liking) or Ds (d ...

Batteries of measurements (preferences, attribute ratings, etc) are frequently collected from respondents as part of segmentation, competitive market structure, or similar studies. The paper proposes ...