Analysis methods: Factor, principal components analy...

 

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Paper
1.
Some considerations affecting the use of factor analysis
James Rothman, International Journal of Market Research, Vol. 38, No. 4, 1996
A description of factor analysis, covering the assumptions of the model and the purposes for which factor analysis can be used. Occasions when data may not fit the implicit model are discussed, and wh ...

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Paper
2.
Market orientation in Nigerian companies
Linus Osuagwu, Market Research Abstract from: Marketing Intelligence & Planning, Vol 24, No 6, 2006 pp 608-631, , (full text not available on WARC.com)
The author examines the balance between market orientation, customer satisfaction, competitiveness and other factors in Nigerian business. The nature and extent of this work was found to vary with bus ...

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Paper
3.
Determinants of market orientation in accounting firms
Alper Ozer, Akin Kocak and Orhan Celik, Market Research Abstract from: Marketing Intelligence & Planning, Vol 24, No 6, 2006 pp 591-607, , (full text not available on WARC.com)
The paper examines market orientation in a specific professional services context rather than in the broader field of goods and services which have tended to be the centre of academic interest. Findin ...

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