Analysis methods: Demographic, socio-economic classi...

 

This paper brings a new and interesting view of how to explore innovative ideas in early stages with consumers, making them powerful and even more relevant and avoiding future project fails. This meth ...

This paper demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe. A new regional socio-economic classification developed us ...

Over many years, and in most parts of the world, socio-economic classification schemes have been deployed in order to segment populations into discrete groups that define the status of the individuals ...

Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance ...

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countri ...

The paper describes the use and limitations of local socio-economic classifications in Latin America, most notably the inability to use these definitions for cross-country, regional and sub-regional c ...

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multi ...

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario an ...

The Sinus-Milieu concept does give particular emphasis to the continued relevance of historically and culturally rooted particularities in given countries. Accordingly, a thorough national analysis st ...

This article explores the characteristics and attractiveness of UK older consumers to marketers. It shows that the UK's ageing population is potentially a dominant segment of the consumer market of th ...

This article examines the way we go about building conceptual models to analyse quantitative market research data. It positions the discussion within the context of the scientific paradigm and develop ...

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of definin ...

In the era of World Wide Web survey usage, it is important for researchers to be aware of characteristics of their respondents. This study examined response rates to demographic items for a web-based ...

New consumer shopping patterns are developing all the time. Retail strategy needs to be guided by a deeper understanding of shopper behaviour and segmentation. One way to achieve this is the use of co ...

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this d ...

In this article Dr Belson describes a technique for matching population samples. This depends upon the combination of empirically developed predictors to give the best available predictive, or matchin ...

A wide-ranging review of population trends across Europe, in the context of the world as a whole. Alternative definitions of `Europe' and its peoples are considered. Varying growth rates, mortality, b ...

Describes the Eurostyle classification system, which has been developed by the French company CCA in conjunction with Europanel. It identifies an underlying core of values and attitudes that transcend ...

For ten years, ESOMAR working parties have been trying to reconcile national demographic classifications with the need for common data across the EC. This paper describes the solutions which have evol ...

This paper looks at the next generation internet address system (IPv6) which has the potential to redefine the way marketers approach the segmentation of interactive cybermarkets. It also explores the ...

This article explains how the Gallup Kompass, a 2-dimensional value system, takes account of individual differences, not just socio-demographic variables, when analysing the market. Each consumer is ...

This paper questions the importance of social class to marketing clients. A telephone survey was conducted by Consensus Research among senior marketing managers to explore their methods of targeting ...

This editorial article discusses the ESRC review of the government socio-economic classification (SEC) and social class (SC) which are based on occupation and socio-economic groups. The first part of ...