Analysis methods: Data reduction

 

This paper illustrates the application of the principles of 'Data reduction', expounded by Ehrenberg, to the analysis of survey data. A single table with a simple structure is used as an initial demon ...

Lack of numeracy is due mainly to the way data are presented. Most tables of data can be improved by following a few simple rules, such as drastic rounding, ordering the rows of tables by size, and gi ...

Discusses, from the client's viewpoint, how computers can help extend analytic power and simplify data, with the problems these new methods can bring. Data reduction is covered under three heads: `sim ...

This brief paper suggests that marketing data tend to be poorly presented. It gives examples of the problem, and describes ways in which the situation can be improved and the data made accessible and ...