Analysis methods: Cluster analysis

 

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hote ...

Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance ...

This important paper takes a critical look at two commonly used multivariate analysis tools - principal component analysis and cluster analysis - which were at the time becoming feasible with the adve ...

The paper argues that traditional attitudinal segmentation can prove disappointing when looking for differences between groups on behavioural or brand preference measures. Clusterwise regression, a fo ...