Analysis methods: Bayesian analysis

 

To forecast purchase decisions, different conjoint-based approaches have been discussed. Nevertheless, there is no clear evidence on which variant performs best. This study uses a Monte Carlo simulati ...

The Internet has created new opportunities to use multivariate techniques, amongst the reasons for this are: the fact that sample sizes tend to be larger online and the power the Internet provides to ...

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices. This paper discus ...

Discusses the theoretical and practical benefits for market research of Bayesian analysis. Bayesian analysis has always been considered challenging, because it requires integration over what are often ...

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was fi ...

The authors propose a sales response model to explain differences in immediate and dynamic effects of promotional prices and regular process on sales. This model was applied to seven years of data on ...

Questions using discrete rating scales such as investigations into customer satisfaction and purchase intention are commonplace in survey research. Frequent patterns in the completion of such scales i ...