Agencies, suppliers: Retail audit, scanner, EPOS pan...

 

In today’s business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships. This paper will bring i ...

While the phenomenon of impulse buying has been the subject of many previous market research studies, the effectiveness of these studies has been limited by the ability of the methodologies to a) meas ...

This paper demonstrates that household panel data can be used to improve our understanding of how advertising impacts our consumers to deliver the measured volumetric responses we observe. Moving beyo ...

In the first place, traditional evaluations of trade promotions provide a weekly view of the sales volume influenced by promotion activities. The use of scanning data permits to exactly quantify the s ...

This important paper concerns longer-term (year-on-year) brand growth and the mechanisms that seem to be involved. The underlying issues were determined during the course of three dissimilar 15-year p ...

This paper reports on the results of an experiment carried out in Switzerland to test the feasability of supplying a household panel with an electronic recording device to keep track of purchases made ...

The author brings us up to date on the development of EPOS, consumer scanning and single-source data in Nielsen in Europe. EPOS combined with in-home information (Homescan) is producing much faster, c ...

This article describes how Nielsen are developing scanner applications in Germany. The current Scantrack service in Germany uses 50 stores from 12 different trade groups. The Nielsen Price Promotion M ...

Understanding brand choices has been of interest for years, especially where it concerns frequently purchased packaged goods. Using data from an ACNielsen scanner panel on five product categories (ket ...