Individual media: Magazines

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Magazines uncovered: sales uplift and ROI
Guy Consterdine, Admap, December 2005, Issue 467, pp.27-29

Guy Consterdine, research consultant to the Periodical Publishers Association, reports on a new study investigating the sales effectiveness of magazine advertising by using time-specific data from the ...

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Brand A.D.D: There is a cure
Audrey Siegel, The Advertiser, Nov 2002, pp.68-70

The author argues that brands are increasingly suffering from 'attention deficit disorder' by their consumers. Advertisers recognise this as far as creative content is concerned - but not when it come ...

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Counting Media Calories
Erwin Ephron, Admap, March 2002, Issue 426

The author uses the laws of Weight Watchers to describe the natural laws of advertising: - (1) don't pig out - moderation makes advertising work better; (2) don't skip dinner - more continuous adverti ...

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How nothing became something: white space, rhetoric, history and meaning
John W. Pracejus, G. Douglas Olsen and Thomas C. O’Guinn, Market Research Abstract from: Journal of Consumer Research, Vol 33, No 1, June 2006 pp 82-90, , (full text not available on WARC.com)

The paper seeks to advance visual theory in advertising by demonstrating how objects and symbols derive meaning from their histories. In particular the authors examine the use of white space, a design ...

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