Brand profiles: Feel Good Drinks Co., The

 

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Paper
1.
The Feel Good Drinks Co.
Superbrands UK, Brand profile, 2006
In 2002, three friends left jobs at Coca-Cola to set up an independent soft drinks business. Recognising that adults were increasingly looking for healthier soft drinks, but that many 'healthy drinks' ...

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Paper
2.
Does direct marketing need to have a direction?
Irene C.L. Ng, Market Research Abstract from: Marketing Intelligence & Planning, Vol 23, No 7, 2005, pp 628-635, , (full text not available on WARC.com)
The author suggests that direct marketing does not need to follow the customary direction of the firm seeking out the customer. Customers could be persuaded to seek out the firm, through increased pro ...

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