Brand profiles: Black & Decker

 

The size of the DIY market has nearly doubled since 1998 from £4.9 billion to £8.1 billion; more recently, however, it has begun to stabilise, and trends suggest that as DIY tasks become less cosmetic ...

After creating the world's first portable electric drill for consumers 60 years ago, Black & Decker decided to make tools specifically aimed at the home tools market, a major decision that was to chan ...