Toiletries and cosmetics: Fragrances, perfumes

 

The temporality of sensations has been acknowledged in the food industry, and for a long time has been considered a potential key driver of 'liking'. However, until now no practical method was availab ...

There is a need to better measure the insights and emotional expectations of today's consumers if the fragrance industry is to evolve from a functional to emotional paradigm for building brand identit ...

This paper presents the major results of a qual-quant survey conducted in Europe on the women's fragrance market. The results highlight the importance of the self-image that women wish to project thro ...

This paper discusses the role of fragrance descriptions versus other messaging elements as drivers for two common fragranced products - detergents and fragranced soaps. These two product areas have ve ...

The purpose of this paper is to analyse likeability. The concept has often been a key indicator for market researchers, and has generally been seen as a relatively simple and reliable measure, but it ...

Advanced consumers tend to reject objects that are made of, or associated with, the feeling of 'artificial' and 'chemical'. This process even applies to domestic cleaning products, which shows that th ...

In a world where more and more products launch every day, it is noticeable that their life cycles are considerably reduced. Research shows that only 10% of new product launches in France are actually ...

When a person comes into contact with a fragrance, they experience sensations that are unique to him or her. But this is not a reason why we should not try to describe 'objectively', or as 'objectivel ...

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them. This paper argues that consumers can, and should, contrib ...

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives. Starting from an examination of the sense of smell and the human experience (sens ...

This paper describes the contribution of synaesthesia (the union of the senses) to fragrance branding, including a discussion of experimental evidence that branding adds significantly to the fragrance ...

This paper is as much about the value of memory as the value of a smell. It argues that memories related to smell affect brand loyalty, and may cause consumers to choose one brand, product or service ...

According to marketing guru Philip Kotler 'most products now come across as interchangeable commodities rather than powerful brands'. This has happened because consumer goods' brands, in particular, h ...

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally. By describing the key macro-economic, consumer and industry trends and influences shaping market p ...

The male fragrance market is highly competitive, with over 30 product launches every year. This results in a high degree of segmentation, which is especially a problem during the Christmas season, whi ...

Launching a new fragrance is highly expensive, and can only be considered a success once the brand has established a loyal base of repeat purchasers, combined with low levels of long-term adspend. Bos ...

In 1997 the French Connection Group PLC embarked on a rebranding of its flagship French Connection line of clothing, which was sold in both department stores and stand-alone company stores throughout ...

Calvin Klein Cosmetics Company, a subsidiary of Coty, marketed fragrances under the name of Calvin Klein and cK. In August 1996 Paulanne Mancuso, CEO and president of Calvin Klein Cosmetics, announced ...

This short paper shows how Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market. A targeted campaign gave the impr ...

This paper covers establishments primarily engaged in manufacturing perfumes, cosmetics, and other toilet preparations. Manufacturers of shampoos, shaving products, personal deodorants, hair preparati ...

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States. Leading American brands in other industries ...

This paper presents a new approach to the measurement of fragrance ‘ideas’ (e.g., a fragrance for today’s woman), based upon the fit of a visual concept to a specific fragrance idea. The features of t ...

This paper explores the role of fragrance in defining a brand’s personality at the point of purchase relative to its packaging. Louis Cheskin’s concept of Sensation Transference provides the basis for ...

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch ...

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving ...

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages. In the English language, for examp ...

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry. All tests were performed with a set of six fragrances representing the sweet and ‘gourmand’ trend eme ...

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally “functional” product category such as Fabric Softeners. It begins by deconstructing ...

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, ...

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE™. The better understanding of the rationale and merits of this methodology a ...