Retail and mail order: Retail marketing and advertis...

 

In a nation with 62 socio-cultural regions and 23 languages, pan-Indian brands alone are unable to cater to all of India's 1.1bn consumers. In fact, as this paper discusses, it is regional brands that ...

Retailers in tough markets must cultivate their brands. This paper argues that the level of bonding between customers and a retailer's brand is a greater driver of long-term sales than advertising cam ...

Retailers develop branded experiences in order to enhance consumers' perceptions of the brand and bring the brand to life. Consumers are effectively immersed in a branded world and experience the bran ...

This paper discusses the 2006-07 campaign by Standard Life Investments to increase customers and turnover at the Churchill Square Shopping Centre in Brighton, which was facing a decline on both measur ...

This article discusses three US brands - Quaker Oats, SmartShop and Tommy Hilfiger - to illustrate how they are all seeking to improve the retail experience for shoppers. This includes adaptation for ...

Retail consultant Ko Floor believes that for a retail brand the store itself is the most important communication tool. This is not to say that media advertising is unimportant, but it does work differ ...

In simple terms, radio frequency identification (RFID) technology involves the use of small radio tags that are able to communicate with a networked device known as a reader. These tags, which vary in ...

After experiencing double digit revenue growth in 2000, the U.S. catalog industry began to feel the effects of the global economic slowdown. Like other industries, the early 2000s were characterized b ...

Garage sales may not yet be obsolete, but people wishing to unload their attic collectibles have discovered a new way in which just about anything can be sold to anyone with an Internet connection. As ...

Business-to-consumer electronic commerce (e-commerce) was the darling of the much-heralded New Economy in the late 1990s, generating a flood of new business and a great deal of hype. It seemed as thou ...

The catalog and mail-order industry, also known as non-store retailing or home shopping, sells products and services through television, catalog, online services, and direct mail. Certain firms have s ...

The global grocery industry, which accounted for sales worth $705 billion (£354 billion at 2008 rates) in 2003 in the USA alone, is dominated by Wal-Mart and a few European chains. Although most retai ...

Department stores carry a diverse line of nonfood merchandise, including general wearing apparel (suits, coats, and dresses), home furnishings (furniture, floor coverings, curtains, draperies, linens, ...

This paper covers establishments primarily engaged in the retail sale of prescription eyeglasses and contact lenses for individuals. The paper provides a snapshot summary of the industry in the US, wi ...

This paper covers establishments primarily engaged in the retail sale of newspapers, magazines, and other periodicals. The paper provides a snapshot summary of the industry in the US, with additional ...

This paper covers establishments primarily engaged in the retail sale of cigarettes, cigars, tobacco, and smokers' supplies. The paper provides a snapshot summary of the industry in the US, with a ...

This paper covers establishments primarily engaged in the retail sale of cut flowers and growing plants. The paper provides a snapshot summary of the industry in the US, with additional sections on it ...

The catalog and mail-order house industry, or nonstore retail industry, is comprised of establishments primarily engaged in the retail sale of products through television, catalog, and direct mail. Su ...

This paper covers establishments primarily engaged in the retail sale of sewing supplies, fabrics, patterns, yarn, and other needlework accessories. The paper provides a snapshot summary of the indust ...

This paper covers establishments primarily engaged in the retail sale of luggage, trunks, and leather goods. The paper provides a snapshot summary of the industry in the US, with additional sections o ...

This paper covers establishments primarily engaged in the retail sale of combined lines of gifts and novelty merchandise, souvenirs, greeting cards, holiday decorations, and miscellaneous small art go ...

This paper covers establishments primarily engaged in the retail sale of new books and magazines. The paper provides a snapshot summary of the industry in the US, with additional sections on its devel ...

This paper covers establishments primarily engaged in the retail sale of used merchandise, antiques, and secondhand goods, such as clothing and shoes, furniture, books and rare manuscripts, musical in ...

This paper covers establishments engaged in the retail sale of prescription drugs, proprietary drugs, and non-prescription medicines and may also carry a number of related lines, such as cosmetics, to ...

This paper covers establishments primarily engaged in the retail sale of prepared food and drinks for on-premise or immediate consumption. Caterers and industrial food service establishments are also ...

This paper covers establishments primarily engaged in the retail sale of phonograph records, compact discs, prerecorded audiotapes and videotapes, and disks. The paper provides a snapshot summary of t ...

This paper covers establishments primarily engaged in the retail sale of computers, computer peripheral equipment, computer printers, and computer software. The paper provides a snapshot summary of th ...

This paper covers establishments primarily engaged in the retail sale of radios, television sets, record players, stereo equipment, sound reproducing equipment, and other consumer audio and video elec ...

This paper covers establishments primarily engaged in the retail sale of electric and gas refrigerators, stoves, and other household appliances, such as electric irons, percolators, hot plates, sewing ...

This paper covers establishments primarily engaged in the retail sale of men's, women's and children's footwear; these establishments frequently carry accessories, such as gloves, socks an ...